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Google Analytics. What else does not know Runet?

The special guest of the RIF + KIB 2010 conference will be Emina Dervishevich, a leading specialist of Google. On 21 April, Emina will make a presentation on “Google Analytics. What else does not know Runet? "

On April 21-23, the RIF + CIB 2010 conference, the main spring event of the Runet, will be held at the Lesnye Dali pension near Moscow. This year most of the program of the event was formed in direct interaction with the conference participants. Participants themselves offer section topics and reports, the most popular of which, identified by voting, become part of the program.

A solid place in the top three (262 votes on April 18) is taken by the section “Web Analytics and Conversion Optimization: A Practical Guide to Bruising and Bumps”. The section program was developed by iConText agency specialists.
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“The topic of the effectiveness of online advertising campaigns is more than relevant today. It is of great interest to both advertisers and Internet marketing specialists, says Timofey Putintsev, director of development for the contextual advertising agency iConText.
We have formed the program of our section in such a way as to maximally reveal all the main trends and prospects of web analytics and conversion optimization. This will help us leading industry experts. The special guest of the program will be Emina Dervishevich, who kindly agreed to submit for the first time in Russia a report on the new features of the Google Analytics service. ”

The section “Web Analytics and Conversion Optimization: A Practical Handbook for Bruising and Cone Bumps” will be held on April 21 at 16:30, in hall N 4, building No. 6.

In the program section:

• Practical experience in tracking the effectiveness of advertising campaigns and optimizing conversion on client sites.
• Application of web analytics data to solve practical problems of a marketer.
• Live Russian case studies using analytics to increase the impact of real advertising campaigns.
• Practice using Google Website Optimizer to increase the effectiveness of selling pages.
• Google Analytics. What else does not know Runet?

Also in the program:

• A little bit about the fashion trends of the coming season.
• Will Lead Generation rise from the ashes?
• Sale of CPA ads: The advertiser’s Holy Grail is an advertising agency’s nightmare.
Alexey Ilyin (iConText), Sergey Kedrov (SpyLOG), Alexander Gagin (Promo Interactive, Next Media Group), Alexander Danilov (Bampo) will present their reports.

For the first time in Russia, a special report will be delivered by Emina Dervishevich, a leading specialist of Google.

Source: https://habr.com/ru/post/91405/


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