CBS acquires Last.fm
No one expected, but in spite of rumors that Viacom is going to purchase Last.fm for $ 450 million, CBS will announce the purchase of Last.fm today for $ 280 million.
The price, of course, seems ridiculous in the light of recent toughened acquisitions and crazy prices, but still this deal is a good way out for the London music project.
At Last.fm, according to their statements, more than 15 million users worldwide, and 4 million of them are in the United States.
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“Last.fm is a fast-growing, well-organized community,” says Leslie Munvis, executive director of CBS. “Their demographics also play an important role for us, because we plan to attract the attention of watching and listening to young people. "
Last.fm also has deals with recording companies like EMI , Warner Music and The Orchard , and of course, acquiring it would be good for some record company or a big player in the media market. The Last.fm project also looks much more healthy than its rival Pandora , who has licensing problems on all sides.
based on LA Times
The price, of course, seems ridiculous in the light of recent toughened acquisitions and crazy prices, but still this deal is a good way out for the London music project.
At Last.fm, according to their statements, more than 15 million users worldwide, and 4 million of them are in the United States.
')
“Last.fm is a fast-growing, well-organized community,” says Leslie Munvis, executive director of CBS. “Their demographics also play an important role for us, because we plan to attract the attention of watching and listening to young people. "
Last.fm also has deals with recording companies like EMI , Warner Music and The Orchard , and of course, acquiring it would be good for some record company or a big player in the media market. The Last.fm project also looks much more healthy than its rival Pandora , who has licensing problems on all sides.
based on LA Times
Source: https://habr.com/ru/post/9131/
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