The Russian market of custom-made Internet development in 2009 grew by 35% to 9.2 billion rubles
According to Tagline, the volume of the market for developing and supporting Internet projects in Russia in 2009 was 9.2 billion rubles (approximately $ 290 million at the average annual exchange rate).
The turnover of the custom web development market in 2008 was estimated at 6.8 billion rubles. Thus, the growth of the market in relation to 2008 was about 35% in rubles or 5% in dollar terms.
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I congratulate the interested readers of Habr on the fact that our market is still growing, but it should be noted that the growth in dollars is minimal, almost zero. There is something to strive for.
By the way, an interesting fact - in the process of data moderation, it became clear that the market was growing in discrete mode - some studios felt good, they were able to restructure (adapt to the crisis) and increase turnover, while others, on the contrary, became very bad. All experts say in one voice that the market has changed a lot, demand products have changed, the role of evaluating the effectiveness of invested funds, integrated service and support has grown. The market is changing and this is good news.
Evaluation factors
When calculating the market volume, the following factors were taken into account:
According to ACAR, the volume of the Internet advertising market in Russia in 2009 amounted to 18 billion rubles and grew by 8%. Note that the Internet advertising market is the only advertising segment that showed an increase in 2009 even in rubles.
Thus, the market for developing and supporting projects on the Internet is growing about 4 times faster than the Internet advertising market.
Comments of leading market players can be viewed here - http://2010.tagline.ru/results/market-size.html .
The turnover of the custom web development market in 2008 was estimated at 6.8 billion rubles. Thus, the growth of the market in relation to 2008 was about 35% in rubles or 5% in dollar terms.
')
I congratulate the interested readers of Habr on the fact that our market is still growing, but it should be noted that the growth in dollars is minimal, almost zero. There is something to strive for.
By the way, an interesting fact - in the process of data moderation, it became clear that the market was growing in discrete mode - some studios felt good, they were able to restructure (adapt to the crisis) and increase turnover, while others, on the contrary, became very bad. All experts say in one voice that the market has changed a lot, demand products have changed, the role of evaluating the effectiveness of invested funds, integrated service and support has grown. The market is changing and this is good news.
Evaluation factors
When calculating the market volume, the following factors were taken into account:
- In 2008, the market volume was estimated at 6.8 billion rubles, the estimate for 2007 was about 4 billion.
- The average growth in the turnover of companies compared with 2008, as indicated by the respondents, was about 44%.
- The total turnover of the companies provided by the companies participating in the survey amounted to approximately 4.9 billion rubles.
- According to Tagline, the average growth of total budgets of customers for the development, promotion, development and support of Internet projects amounted to about 20% (in rubles).
- When making the calculations, corrections were made for the overestimation of the indicators of their companies submitted by the respondents, the amendment to non-transparent market budgets (for example, government projects) that were not taken into account in the study, and many other factors.
According to ACAR, the volume of the Internet advertising market in Russia in 2009 amounted to 18 billion rubles and grew by 8%. Note that the Internet advertising market is the only advertising segment that showed an increase in 2009 even in rubles.
Thus, the market for developing and supporting projects on the Internet is growing about 4 times faster than the Internet advertising market.
Comments of leading market players can be viewed here - http://2010.tagline.ru/results/market-size.html .
Source: https://habr.com/ru/post/90932/
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