On the main page of
Yahoo now you can find links that send visitors not to other sections of the site, as is customary, but to third-party resources. The company is confident that this will increase its relevance. The link indicated in the illustration by the arrow leads to an article on the CrunchGear website.

Currently, the feasibility of such a step is being tested. However, we recall, most of the major search engines do not put links to other resources on the main pages, only if we are not talking about advertising.
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via
TechCrunch