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Section on RIF + CIB: “Effective marketing on the Internet: how to evaluate results and increase conversion?”

Dear Habrayuzer!

We invite you to visit our event at the RIF + CIB conference - “Effective marketing on the Internet: how to evaluate results and increase conversion?”

The purpose of the section is to consider various criteria and tools for evaluating the results of marketing activities and suggest ways to increase efficiency.
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Program:
- Ilya Nikulin (Techart): Performance criteria and quality of Internet marketing services
- Andrey Yunisov (Webprofiters): Web analytics - How to improve the effectiveness of the site and advertising campaign?
- Andrei Borisov (Techart): Increasing the conversion of traffic attracted to the site
- Andrey Udalov (Softkey): Impact of usability on conversion: in fact, what else can change it so much?
- Ekaterina Tipkova (Softline): In pursuit of the buyer. Corporate portal: specificity of advancement, opportunities and difficulties.

Annotations of reports can be viewed on the conference website .

Source: https://habr.com/ru/post/90527/


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