iAd - Apple's advertising service

Last yesterday, the presentation of the new operating system iPhone OS 4, Apple introduced the iAd advertising service. This service has already been mentioned, ( 1 , 2 ) but rather superficially, let's see what it is:



Steve Jobs says that the creators of iAd have tried to do everything to combine interactivity and emotion - two characteristics that usually do not get along in "traditional" advertising messages.


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Advertisers are invited to place interactive ad units in their applications. The blocks themselves will be created using HTML5 and will contain various types of media and even games.







Apple promises to give developers who want to place advertising in their applications 60% of the profits, thereby stimulating and supporting application developers, according to Steve Jobs, this is the main purpose of creating iAd, however, the use of alternative advertising providers will not be prohibited.
“We do not strive to become a global advertising agency. We tried to acquire AdMob, but Google prevented us. Then we purchased Quattro. They teach us, and we learn as quickly as we can, ”said the head of Apple.

Based on engadget.com and ixbt.com