New advertising project for Philips and RSA

There are many ways to tell a story, but to see is only one.



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After the successful launch of the short film “Carousel” (“Carousel” is it in the screenshot above), on February 17 this year, Philips announced the launch of a joint project with production company Ridley Scott Associates (RSA), founded by renowned director and producer Ridley Scott. The project is a viral ad aimed at promoting the new line of Philips Cinema 21: 9 Ambilight TVs.

The essence of the project is as follows:
Young (and not so) filmmakers from RSA were invited to film a short film in an arbitrary genre on a competitive basis. The only condition was the hard-coded text of the movie. But the text turned out to be simple, so the participants did use their imagination in the preparation of the script. The competition was attended by 45 directors.

“Every day our production company gets hundreds of ideas, but Philips’s offer turned out to be truly unique. RSA directors around the world greeted him with great enthusiasm, ”commented Ridley Scott on his collaboration with Philips.

In the end, five works were selected. Five stories with different plots with identical dialogues. Five genres: drama, thriller, thriller, science fiction and animation.
The project started on April 8 and received the name "Parallel" ("Parallel lines").

In addition to the section on the official website, the Philips advertising campaign includes the placement of a dedicated page on YouTube, converted to a widescreen display with 21: 9 aspect ratios. This is the first time that the 21: 9 cinema format will be used on YouTube.
Those who wish to become the director of their mini-masterpiece themselves, Philips and RSA offer to take part in the competition for the creation of the sixth short film, which will be a continuation of the project. Applications are accepted on the official Philips Cinema page on YouTube. The deadline for submission of applications expires on August 8, 2010 at 00.00. The winner of the competition will have the opportunity to have a weekly internship at one of the offices of the Ridley Scott Associates (RSA) production center in Los Angeles, New York, London or Hong Kong.

And now -

Show Time!

We look at short films in the promotion section of the official Philips website - www.cinema.philips.com/ru_ru or on the official YouTube page designed in the style of this project - www.youtube.com/philipscinema

A little about the directors of these movies:

The Hunt: Jake Scott

Jake Scott:
The son of director Ridley Scott. Became known after shooting the clip REM - “Everybody Hurts”. He shot clips for U2, No Doubt, Radiohead, Smashing Pumpkins and the Strokes. In 2003, he was honored with Emmy for his work on the Nike video. In 2005, his ad for Adidas received a silver Cannes lion. In 2008, he won the Cannes Lions Grand Prix for an advertising campaign of the HBO Voyeur project.

Dark Room: Johnny Hardstaff

Johnny Hardstaff:
He is the author of provocative short films "The History of Games" and "The Future of Games", included in the national film archive. He shot an experimental video for the song “Like Spinning Plates” by Radiohead.

Gift: Carl Erik Rinsch (Carl Erik Rinsch)

Karl Erik Rinsch:
At the age of 14 he made his debut as a director at the Telluride Film Festival. He worked as a photojournalist for Rolling Stone magazine. Winner of prestigious awards D & AD / Campaign Screen Award in the nomination "Best Young Director." His works were presented at the Saatchi & Saatchi New Directors' Showcase in Cannes. Shot ads for BMW, Earthlink and Sprite.

Mateo's Secret: Greg Fay

Greg Fey:
Former iD and The Face magazine editor. He shot clips for Oasis and The Streets. Contributed to the creation of commercials for Reebok, Orange, British Airways and Yellow Pages. In 2005, after the release of his short film “The Last Trip to Cardiff”, he signed a contract with the production company Partizan. Directed commercials for Vodaphone, The Guardian, Asda. A member of the RSA since 2008. In February 2010, busy on the comedy series for the BBC.

June and heavenly secret: Hi-Sim

Hi-Sim:
Creative pseudonym of director duet Chris Hawkes (Chris Hawkes) and Cheng Hung Tsang (Cheun Hung Tsang). They work in the genres of feature films, as well as computer animation. The portfolio of advertising projects for Adidas, Stella McCartney and Bacardi. Boards called them one of the most promising directors in the industry.

A post is a compilation of various news sources.