"Searchlight Paris Hilton" lured on ivi.ru
Top programs and First Channel films, such as Paris Hilton's Searchlight, Night Watch, Day Watch, will be freely available on the ivi.ru video site. Already signed a license agreement.
For the first time, the main TV channel of Russia legalized its programs on the Internet, Kommersant writes . Previously, they were distributed only through torrents.
The unpopular ivi.ru site (it was launched just a month ago ) now has every chance to compete with the leaders of the video content market in Runet, that is, projects like Smotri.com (29% of the market), Video@mail.ru (26%) , Rutube.ru (21%) and Yandex.Video (12%). These are statistics on the volume of video advertising, according to J`son & Partners Consulting.
A new project ivi.ru is planning to capture 20% of the video advertising market in RuNet in a year, which will increase from $ 5 million in 2009 to $ 9-10 million in 2010 and will grow by 40-50% per year for at least the next five years.
')
The ivi.ru project is owned by Digital Access, which in 2009 was acquired by the foundation of Leonid Boguslavsky’s ru-Net Ltd. By the way, this fund also owns a large stake in Yandex and other well-known Internet projects.
Now Digital Access sells video ads on the Smotri.com, Video@mail.ru, Rutube.ru, and other portals. The catalog contains more than 9 thousand hours of content, the copyright holders of which are TNT, STS, MTV, MUZ-TV, and film company. Central Partnership, Amedia and others. Recently Digital Access launched its own video portal, ivi.ru, but its attendance is still not high: the average daily audience is about 70 thousand unique users, for the first month of its operation, the site was visited by 1.2 million people.
For the first time, the main TV channel of Russia legalized its programs on the Internet, Kommersant writes . Previously, they were distributed only through torrents.
The unpopular ivi.ru site (it was launched just a month ago ) now has every chance to compete with the leaders of the video content market in Runet, that is, projects like Smotri.com (29% of the market), Video@mail.ru (26%) , Rutube.ru (21%) and Yandex.Video (12%). These are statistics on the volume of video advertising, according to J`son & Partners Consulting.
A new project ivi.ru is planning to capture 20% of the video advertising market in RuNet in a year, which will increase from $ 5 million in 2009 to $ 9-10 million in 2010 and will grow by 40-50% per year for at least the next five years.
')
The ivi.ru project is owned by Digital Access, which in 2009 was acquired by the foundation of Leonid Boguslavsky’s ru-Net Ltd. By the way, this fund also owns a large stake in Yandex and other well-known Internet projects.
Now Digital Access sells video ads on the Smotri.com, Video@mail.ru, Rutube.ru, and other portals. The catalog contains more than 9 thousand hours of content, the copyright holders of which are TNT, STS, MTV, MUZ-TV, and film company. Central Partnership, Amedia and others. Recently Digital Access launched its own video portal, ivi.ru, but its attendance is still not high: the average daily audience is about 70 thousand unique users, for the first month of its operation, the site was visited by 1.2 million people.
Source: https://habr.com/ru/post/89766/
All Articles