Advertising placement vkontakte. The experiment is completed
After the news , Vkontakte allowed to advertise external sites .
The goal was to measure the CTR (when using narrow targeting) , it does not matter the number of hits and the number of transitions.
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He started a company, added balance, created an ad, set up targeting, and here it is already in more detail.
The theme of pk is Easter , therefore I determined Central Asia .
Pay attention to the choice of interests . The system counted 7 960 people falling under my targeting. Price per click 5.46 rubles . It is worth mentioning that it is an auction. 5,46 p. the price offered by the system as starting.
Compiled by a teaser with an eye to the fact that he will see F, +35 ie most likely mother, wife.
And immediately went to the shows. We look at the statistics and teaser:
The budget was mastered in a couple of hours. CTR 0.25% . No words ... what 2-4% I dreamed of? Sense of powerful targeting ? Plus, a huge price per click.
Conclusions do you.
UPS: moved to do-it- yourself marketing .
The goal was to measure the CTR (when using narrow targeting) , it does not matter the number of hits and the number of transitions.
')
He started a company, added balance, created an ad, set up targeting, and here it is already in more detail.
The theme of pk is Easter , therefore I determined Central Asia .
Pay attention to the choice of interests . The system counted 7 960 people falling under my targeting. Price per click 5.46 rubles . It is worth mentioning that it is an auction. 5,46 p. the price offered by the system as starting.
Compiled by a teaser with an eye to the fact that he will see F, +35 ie most likely mother, wife.
And immediately went to the shows. We look at the statistics and teaser:
The budget was mastered in a couple of hours. CTR 0.25% . No words ... what 2-4% I dreamed of? Sense of powerful targeting ? Plus, a huge price per click.
Conclusions do you.
UPS: moved to do-it- yourself marketing .
Source: https://habr.com/ru/post/89375/
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