Began?

A little-known company kobo announced its bukrider. Nothing special, if it were not for the price - $ 150 .



Characteristics are traditional: 6 "E-ink screen, ePub, PDF, Adobe DRM formats and yes, the most important thing is the vinyl cover of the back cover, which gives the feeling of a real book :)
')

Dimensions: 184 × 120 × 10 mm;
Weight - approximately 200 g .;
Screen - 6-inch E-ink;
Supported formats: ePub, PDF, Adobe DRM
Bluetooth connection (why?)
Battery designed for 8000 pages.
Five-way joystick
USB connection to the computer (apparently, power on it)
5 font sizes (fonts, if I understood correctly, only Serif and San-Serif)
1 gigabyte of internal memory (expansion due to SD)
100 free books.
Price: $ 150

Well, gentlemen, has it begun?

UPD : thanks to nooze for wiping eyes. Honestly, did not notice.