Stunning Wrangler Blue Bell promo site

Swedish creative artists from Kokokaka have created a stunning promotional website for the new Wrangler Blue Bell collection.

The original way of displaying clothes: a site visitor can use the cursor to control a model showing clothes. In particular, you can grab it, push it in any direction or even undress.



The role of the model is played by actor and designer Tony Ward.
Creative director and founder of the interactive boutique Kokokaka Jimmy Herdberg : “Brief Wrangler sounded like this: creatively and remaining true to the brand values, show six sets of clothes. The concept was invented by us earlier, and Wrangler gave us the opportunity to implement it. The most difficult thing was to come up with movements and create a feeling among users that it was they who grabbed Tony and threw him on the floor. And we spent a whole month trying to remove from the frame the ropes and wires that Tony dragged. ”

Photographers choreographed video used on the site.