EA will sell "long demos" before the official release

After a visit to Electronic Arts as an investor, analyst Michael Patcher shared fresh information with the public . It turns out that the company has invented a new business model and a new source of income. In addition to the full versions of the game and free demo versions, Electronic Arts intends to distribute another type of content.

Such extended demo versions will guarantee three to four hours of the game, and will be sold at prices ranging from $ 10 to $ 15, while the full version of the game can cost about $ 50. The highlight is that this premium content will go on sale before the official release of the full game, so EA rightly expects to earn twice on the same gamers.

A similar model is used in the Western music industry, when before the release of the full album the musicians sell the so-called "singles" - the most hit song from the album on the disc at half price.

Extended demo versions of EA will be available for Xbox Live and PlayStation Network. They are also considered as a means of cheap marketing and beta testing, because before the official release, developers will have the opportunity to make the necessary changes to the game based on feedback from gamers and the press.