Google begins collecting the largest database on Internet users
Google is starting to collect the largest database on Internet users. The ambitions of the Google search engine to increase personal information are so great that the day is not far off when he can advise people where they should work and how they should relax, they think in the company.
Head of the company Eric Schmidt said that expanding the collection of personal data was key to expanding Google, and the company believes that the logical continuation of this path would be to streamline information in the global volume, writes The Financial Times .
“Our goal is to provide an opportunity for a Google user to ask a question like“ What can I do tomorrow? ”And“ What kind of work should I choose? ”, Says Schmidt.
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The race to accumulate the most extensive database of individual information has become a new battleground for search engines, as this will allow businesses to offer users much more personalized advertising. This is the “Holy Grail” for the business of search engines, as such advertising allows you to greatly increase the rating.
»We cannot yet answer even most of the basic questions, because we do not know enough about you. And this is the main aspect of Google’s expansion, "Schmidt told reporters in London.
According to him, Google recently resumed the iGoogle service, which allows users to personalize their own search page and share their own content.
Another service, Google personalized search, which started two years ago, allows users to give the search engine permission to remember the pages on the Internet that they visit on search results and use this data to offer more individual search results.
The Google Recommendations service offers the user, based on his preferences, products and services that might interest him. Google does not sell advertisements for goods and services yet, but may eventually show targeted advertisements to the user.
Google competitors are also developing in the direction of personal data collection. This year, Yahoo has opened a new project, Project Panama, which tracks what users are doing on its portal and uses this information to build a profile of their interests. Profiles are then used to show people the search results that are most likely to interest them.
Such total control raises questions about privacy breaches in the network. However, Google stresses that iGoogle and other personal services are optional. Earlier this year, Google agreed with those who were concerned about the confidentiality of information and limited the retention time of request history for two years.
Google also ran into problems when, in April of this year, it bought for $ 3.1 billion an online advertising company, DoubleClick. The company was then accused of causing a leak of confidential information.
Fears were reinforced by the fact that Google has the opportunity to create a detailed view of someone’s behavior by combining information about online searches with information from the DoubleClick programs that track sites visited by users. Schmidt said at the time that Google would work to ensure the confidentiality of personal information.
Based on NEWSru.com
Head of the company Eric Schmidt said that expanding the collection of personal data was key to expanding Google, and the company believes that the logical continuation of this path would be to streamline information in the global volume, writes The Financial Times .
“Our goal is to provide an opportunity for a Google user to ask a question like“ What can I do tomorrow? ”And“ What kind of work should I choose? ”, Says Schmidt.
')
The race to accumulate the most extensive database of individual information has become a new battleground for search engines, as this will allow businesses to offer users much more personalized advertising. This is the “Holy Grail” for the business of search engines, as such advertising allows you to greatly increase the rating.
»We cannot yet answer even most of the basic questions, because we do not know enough about you. And this is the main aspect of Google’s expansion, "Schmidt told reporters in London.
According to him, Google recently resumed the iGoogle service, which allows users to personalize their own search page and share their own content.
Another service, Google personalized search, which started two years ago, allows users to give the search engine permission to remember the pages on the Internet that they visit on search results and use this data to offer more individual search results.
The Google Recommendations service offers the user, based on his preferences, products and services that might interest him. Google does not sell advertisements for goods and services yet, but may eventually show targeted advertisements to the user.
Google competitors are also developing in the direction of personal data collection. This year, Yahoo has opened a new project, Project Panama, which tracks what users are doing on its portal and uses this information to build a profile of their interests. Profiles are then used to show people the search results that are most likely to interest them.
Such total control raises questions about privacy breaches in the network. However, Google stresses that iGoogle and other personal services are optional. Earlier this year, Google agreed with those who were concerned about the confidentiality of information and limited the retention time of request history for two years.
Google also ran into problems when, in April of this year, it bought for $ 3.1 billion an online advertising company, DoubleClick. The company was then accused of causing a leak of confidential information.
Fears were reinforced by the fact that Google has the opportunity to create a detailed view of someone’s behavior by combining information about online searches with information from the DoubleClick programs that track sites visited by users. Schmidt said at the time that Google would work to ensure the confidentiality of personal information.
Based on NEWSru.com
Source: https://habr.com/ru/post/8844/
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