Essays will be excluded from AdWords
Google has declared war on plagiarism in school and student essays. From June 1, 2007, the company will block ads for the keywords “writing essays,” “writing essays,” etc.
As you know, [abstracts] are one of the main search queries on any search engine in the world. Specialized Western sites get up to 80% of their audience through Google. The cost of clicks on these keywords is quite high, because writing coursework and checklists for an order is a completely legal and fairly large market. For example, in the UK about 12,000 abstracts per year are written under the order. The Google search engine seems to be the first in the world to ban advertising of such companies.
It is difficult to say how effective this step is to combat plagiarism, because the natural payoff will remain intact, and the first tens of positions there are the same ads, only paid for through SEO. Thus, the Google initiative is similar to a thoughtful PR campaign. Perhaps marketers want to introduce into the mass consciousness the idea that Google and plagiarism are incompatible concepts. This is being done against the background of new and new claims against Google / YouTube regarding copyright infringement.
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via BBC
As you know, [abstracts] are one of the main search queries on any search engine in the world. Specialized Western sites get up to 80% of their audience through Google. The cost of clicks on these keywords is quite high, because writing coursework and checklists for an order is a completely legal and fairly large market. For example, in the UK about 12,000 abstracts per year are written under the order. The Google search engine seems to be the first in the world to ban advertising of such companies.
It is difficult to say how effective this step is to combat plagiarism, because the natural payoff will remain intact, and the first tens of positions there are the same ads, only paid for through SEO. Thus, the Google initiative is similar to a thoughtful PR campaign. Perhaps marketers want to introduce into the mass consciousness the idea that Google and plagiarism are incompatible concepts. This is being done against the background of new and new claims against Google / YouTube regarding copyright infringement.
')
via BBC
Source: https://habr.com/ru/post/8821/
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