Why Google should be your ISP
When Google announced its desire to lay the last mile of fiber, the professionals of the telecom industry were completely at a loss : did Google really intend to become a provider?
Arbor Networks Internet infrastructure specialists have published statistics , from which it is clear that Google has no other way.
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Already, Google can enter the top three largest ISP in the world in terms of pumped information. Having collected information from 110 Internet providers of the world, Arbor Networks estimate Google’s share of global Internet traffic at 6-10%.
If Google were an ISP, it would be the third largest and fastest growing in the world. And this is despite the fact that the company does not deliver foreign traffic to millions of its users and is not a provider for corporate clients. Google has all its own traffic.
The following chart shows the percentage of traffic that Google delivered as part of direct peering traffic exchange agreements with other providers for the period from June 2007 to July 2009.
As we see, today already more than 60% of the traffic goes through peering, that is, directly from the Google network to the user's network, bypassing the transit provider.
According to Arbor Networks experts, at the current stage, competition between Google, Microsoft, Yahoo and other large content providers boils down to infrastructure competition: who has better data centers and who can more efficiently (cheaper and faster) deliver traffic to end users. And here Google is the leader.
Over the past three years, Google has created a powerful infrastructure of data centers and backbone channels of communication, establishing direct peering agreements with all major providers.
At the next stage of its development, Google a year ago began to actively introduce caching servers (Google Global Cache) with providers around the world. According to preliminary information, now half of the major providers have such servers.
It turns out that direct access to end users and launching your own ISP service is a natural stage in the evolution of Google in terms of developing its infrastructure.
Arbor Networks Internet infrastructure specialists have published statistics , from which it is clear that Google has no other way.
')
Already, Google can enter the top three largest ISP in the world in terms of pumped information. Having collected information from 110 Internet providers of the world, Arbor Networks estimate Google’s share of global Internet traffic at 6-10%.
If Google were an ISP, it would be the third largest and fastest growing in the world. And this is despite the fact that the company does not deliver foreign traffic to millions of its users and is not a provider for corporate clients. Google has all its own traffic.
The following chart shows the percentage of traffic that Google delivered as part of direct peering traffic exchange agreements with other providers for the period from June 2007 to July 2009.
As we see, today already more than 60% of the traffic goes through peering, that is, directly from the Google network to the user's network, bypassing the transit provider.
According to Arbor Networks experts, at the current stage, competition between Google, Microsoft, Yahoo and other large content providers boils down to infrastructure competition: who has better data centers and who can more efficiently (cheaper and faster) deliver traffic to end users. And here Google is the leader.
Over the past three years, Google has created a powerful infrastructure of data centers and backbone channels of communication, establishing direct peering agreements with all major providers.
At the next stage of its development, Google a year ago began to actively introduce caching servers (Google Global Cache) with providers around the world. According to preliminary information, now half of the major providers have such servers.
It turns out that direct access to end users and launching your own ISP service is a natural stage in the evolution of Google in terms of developing its infrastructure.
Source: https://habr.com/ru/post/88056/
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