Advertising logos appeared on Google Maps
Australia became the first country where Google began selling space for company logos inside Google Maps. These are small icons a few pixels in size. On the Australian maps, the Bankwest and NAB ATMs, JB Hifi and Chemist Warehouse shops, as well as the real estate agency LJ Hooker are already marked with logos, The Sydney Morning Herald newspaper reports .
If the experiment in Australia is successful, then the logos on the cards will be sold in other countries of the world. For Google, this is a new source of revenue, and a very promising one.
On Google Maps and now you can find information about thousands of small and large companies, but never before on the maps did not display their logos. Obviously, this will be a premium service for select advertisers. It is reported that in order to receive permission to place a logo, a company must submit an application and prove its “relevance”. When considering the application, Google takes into account the number of search queries for this company, information from Wikipedia and some other factors. Details about the automatic relevance assessment algorithm, of course, were not disclosed.
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When you click on the advertising logo, exactly the same information appears as when you click on a regular text ad: address, phone number and a brief description of the business. That is, the only difference from the usual ads is only the logo.
When displaying logos payment goes for the number of impressions, but not for transitions. According to Google representatives, the price depends on the type of company. For example, a bank pays less than a supermarket because it earns less on an average customer.
If the experiment in Australia is successful, then the logos on the cards will be sold in other countries of the world. For Google, this is a new source of revenue, and a very promising one.
On Google Maps and now you can find information about thousands of small and large companies, but never before on the maps did not display their logos. Obviously, this will be a premium service for select advertisers. It is reported that in order to receive permission to place a logo, a company must submit an application and prove its “relevance”. When considering the application, Google takes into account the number of search queries for this company, information from Wikipedia and some other factors. Details about the automatic relevance assessment algorithm, of course, were not disclosed.
')
When you click on the advertising logo, exactly the same information appears as when you click on a regular text ad: address, phone number and a brief description of the business. That is, the only difference from the usual ads is only the logo.
When displaying logos payment goes for the number of impressions, but not for transitions. According to Google representatives, the price depends on the type of company. For example, a bank pays less than a supermarket because it earns less on an average customer.
Source: https://habr.com/ru/post/88043/
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