When a whole group of people is working on one project, various forms of organizing a collective search for a solution are used. We prefer brainstorming on marker boards. The usual composition of the working group in Nimax: manager, art director, designer. If necessary, other employees are connected: web-technologist, illustrator, photographer, etc. The boards after the discussions are a pretty funny sight - we have long wanted to show them, which we are doing.

In general, any employee can participate in such an interesting undertaking, the only condition is that you have all the necessary information on the project. According to the rules of brainstorming, participants can express any ideas, including obviously absurd ones - the task is to move their heads. The key to a successful search is a tough selection of ideas for compliance with the goals and objectives of the project.
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Everything happens in several stages: for a start, the team is loaded with information, then the first meeting of the group is held, at which all the questions raised are asked, then assaults are arranged, usually in several stages.
Here, for example, the results of the discussion of the logo for the company Fittingville. Probably, the idea of ​​“invisible logo” deserves special attention (click to enlarge).

Discussion of trends for the store poker products. Before the storm, we made a dive into the subject, including watching movies about poker and studio tournaments.


A few assaults for the project pickup.ru Themes are more interesting and trickier simply can not be, so it was fun. Even too much.


And this is a board on which several small discussions are mixed.

Mind-map for a company that manufactures portals for electric fireplaces.

Creating a logo for the network of car washes designed for self-washing your favorite car.

Work on the website of the network of dental clinics.

The results of discussions are recorded in Google Wave with the inclusion of mayndmap via Mind Map Gadget (see
http://habrahabr.ru/blogs/wisdom_of_the_crowds/79544/ ). Then, in the form of a mind map and a presentation with sketches, we show the customer the options for the development of events that have been selected. Read more about this in the next article, in which we will analyze the creation of a style for a pick-up site - don't miss it!