Service "GorVzduh" in dark tones

Stumbled upon a new site service GorVozdukh . Actually, the site caught my attention with an unusual trash format, as well as an incomprehensible advertising component, since it is unclear what this is about commerce, although my instinct tells me that it should be here.

The service site GorVozdukh is made in the style of urban cyberpunk, which is a bit strange for an organization promoting clean air ideas. Headlines in the style of “I breathe fresh air”, “In my city there is no pollution” lead to pages with pathogenic bacteria infested in the house, pollution maps of the city, etc. There are frankly nauseous elements on the site.


In the section “It's easy to survive here” - a flash game in the style of Bilzho's caricatures, into which it is almost impossible to go any far, since you are being demolished by enemy bacteria, some flies over garbage cans and other urban joys.
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Well, all this is drawn, in principle, beautiful (adjusted for nauseousness), you can not refuse it.

For those who are not aware of (I myself was not aware of) the service of City Air - no matter how (I never understood, they are real or fake) a social organization that promotes the idea of ​​combating polluted air to the masses, various methods of its purification etc.

I was able to find a screenshot of the previous version of the site “GorVozdukh” on the developer’s site, which shows the evolution of its design: from the air blue layout with butterflies, balloons - to the urban landscape, pollution map, some kind of dismemberment, etc. The robot in the new version, however reminds the past design.