There is an idea to organize on your site a good free event for startups dedicated to promotion in social networks and blogs. So that novice entrepreneurs understand the benefits of using social media and how, in fact, you can promote your business there.
I really need good advice on the program, experts and "chips"!
So, code name:
S ocial
M edia
M eeting
C most likely: April 29 (Thursday), probably from 10.00 to 18.00
Venue: St. Petersburg,
Ingria Business Incubator at Obukhov Defense
Number of participants: a maximum of 80 people with laptops
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What
tasks should this conference solve?
1. To determine the main trends in the development of the social media market, its features, to show the benefits for startups
2. Create a platform for the exchange of practical experience in the implementation of campaigns in social media
3. To promote the creation of a network of contacts among the participants of the event (start-up entrepreneurs, bloggers, experts, etc.)
If you
outline these tasks , it looks like this:

Program we were thinking about
9.30-10.00Registration of participants, welcome coffee and tea
10.00-10.30Speed Networking (in the lobby): unite in groups of four, talk about yourself and set goals for the event. Then the rotation.
10.30-10.45Welcome word from organizers and partners
10.45-12.30Reports of experts in the field of social media (What is social media, what are they for?). It would be nice to choose 3-4 speakers who would competently consider a specific topic. Possible topics:
- Statistics on social networks in the world and Russia
- The benefits of using social networks for startups
- Examples of successful social media campaigns
- Trends of social networks, look for the next 5-10 years
- Social media as part of PR strategy
- Social Media Campaign Measurement
- B2B social networks
- Social media as a source of statistical information, research ("Listening is the Act of Love - The Importance of Listening to Your Customers")
- Internet marketing, viral shares in social media (augmented reality, widgets in blogs)
12.30-13.30Lunch and networkingCompetition for the best networker who collected the maximum number of business cards
13.30-14.30Speeches of representatives of startups (2-3 startups), who have successfully used one or more areas of social media for their work. The problem is that finding startups that have successful cases - unfortunately, there are very few.
14.30-15.00Coffee break
15.00-17.00World Café format, where participants are combined into several groups on specific topics. Each group has an expert who somehow understands this issue - he makes a small introduction in the form of a report and further moderates the discussion in accordance with the questions raised, for example:
- Microblogging vs blogging
- Star bloggers: how to effectively monetize your blog
- Advertising in social media, communities
- Niche social networks
- Social Games and Virtual Currency
- Online video as part of a social media strategy
- Social Networks - Assistant in the fight against negative reviews (Social Media: Your Secret Weapon in Combating Negative Feedback)
- How much time do I need to spend on an effective social media strategy?
- Key factors for effective blogging
- Five Facebook Marketing Success Stories
- Social media inside the company, their use
- Other.
17.00-18.00Social Media Meeting BehaviorPresentation of results, review of the event, sharing.
What do you think?According to the conference structure? Topics which are the most relevant?
And, most interestingly, what good experts do you know about SMM?
And also, are there any good and interesting cases for startups promoting in social media?
I would be grateful for the help =)
Twitter Hashtag: #SMMeeting
By the way, while discussing this event, we dug up several social media events:
Perhaps this information is useful to those who will organize something like O_O