From the creators of "Chip and Daily" on the screens of service services at a discount "DarBeri"
We promised to keep you up to date on Chip & Daly news. I will talk about the results for 3 months - financial results (turnover, margin), why 1 million users on Vkontakte are useless for a business from which not to take traffic. And about our new project DarBerry.Ru
What determines success in spontaneous purchases?
When I was working in consulting, we drew “funny pictures” in PowerPoint and loved KFU type words - the key success factors. So, KFU for the site of the goods of one day " Chip & Daly " is
• wide product funnel, i.e. relationships with wholesalers
• sources of regular traffic.
')
With the goods funnel, we resolved the issue by attracting people from the wholesale trade with contacts to the team and going out to major suppliers with large “chinese” product lines. In the Celestial Empire, everything is produced - from a roll of toilet paper from the radio to a whistler robot (they sold well with us).
What we now use and will use on traffic, I will tell in 3 months :) While I tell you what did not work. This is also interesting.
The biggest disappointment is Vkontakte. Terrible thousands of people are not converted into purchases almost nothing. Orders are received, and the call center is idling - someone is going to ask permission from her mother (!) To buy goods, someone is surprised by the call, because I was sure that he had ordered a virtual product, someone jokingly gives a friend’s contact; Of course, Bill Gates is a regular customer. In general, we are waiting for the API from Odnoklassniki with a normal paying adult audience, there will be no e-commerce in VC.
Business performance
The most interesting is probably our results. On January 15, i.e. for the month of work, the figures were as follows (consider 10 days of holidays).
Margin was 2 times higher than expected. The average sales, of course, were out of damn, but we realized how to increase them, and in February they grew strongly. The most difficult thing was to learn how to “get into the goods”.
Our hits are tiger DJ, waleks, Delsey suitcase, Sony headphones, German dishes and tickets for Rhythm-Shum-Show STOMP (touchstone before the next project).
It was very logical to launch the same service, but for services at a discount - café, cinema, dance, karting, dentists, yoga. In services, there is more margin (i.e., you can flex more at the price of suppliers), there is no infrastructure (warehouse, boxes, couriers), so it is much easier to scale, after all, the market for services is larger than the market for goods.
Today we launched the DarBury project, ideologically close to the American Groupon (turnover of about $ 200 million) or the German CitiDeal. The community is regularly offered services with an indecently large discount, but in order for the transaction to take place, there must be a minimum number of participants, so you need to actively invite friends.
It seems to us that the project will fly. We are already looking for people in Kiev, St. Petersburg, Novosibirsk and Yekaterinburg. After 3 months I promise to tell.
ps It will be interesting to read about other startups in the same detail and openly. All your own :)
What determines success in spontaneous purchases?
When I was working in consulting, we drew “funny pictures” in PowerPoint and loved KFU type words - the key success factors. So, KFU for the site of the goods of one day " Chip & Daly " is
• wide product funnel, i.e. relationships with wholesalers
• sources of regular traffic.
')
With the goods funnel, we resolved the issue by attracting people from the wholesale trade with contacts to the team and going out to major suppliers with large “chinese” product lines. In the Celestial Empire, everything is produced - from a roll of toilet paper from the radio to a whistler robot (they sold well with us).
What we now use and will use on traffic, I will tell in 3 months :) While I tell you what did not work. This is also interesting.
The biggest disappointment is Vkontakte. Terrible thousands of people are not converted into purchases almost nothing. Orders are received, and the call center is idling - someone is going to ask permission from her mother (!) To buy goods, someone is surprised by the call, because I was sure that he had ordered a virtual product, someone jokingly gives a friend’s contact; Of course, Bill Gates is a regular customer. In general, we are waiting for the API from Odnoklassniki with a normal paying adult audience, there will be no e-commerce in VC.
Business performance
The most interesting is probably our results. On January 15, i.e. for the month of work, the figures were as follows (consider 10 days of holidays).
Margin was 2 times higher than expected. The average sales, of course, were out of damn, but we realized how to increase them, and in February they grew strongly. The most difficult thing was to learn how to “get into the goods”.
Our hits are tiger DJ, waleks, Delsey suitcase, Sony headphones, German dishes and tickets for Rhythm-Shum-Show STOMP (touchstone before the next project).
It was very logical to launch the same service, but for services at a discount - café, cinema, dance, karting, dentists, yoga. In services, there is more margin (i.e., you can flex more at the price of suppliers), there is no infrastructure (warehouse, boxes, couriers), so it is much easier to scale, after all, the market for services is larger than the market for goods.
Today we launched the DarBury project, ideologically close to the American Groupon (turnover of about $ 200 million) or the German CitiDeal. The community is regularly offered services with an indecently large discount, but in order for the transaction to take place, there must be a minimum number of participants, so you need to actively invite friends.
It seems to us that the project will fly. We are already looking for people in Kiev, St. Petersburg, Novosibirsk and Yekaterinburg. After 3 months I promise to tell.
ps It will be interesting to read about other startups in the same detail and openly. All your own :)
Source: https://habr.com/ru/post/87010/
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