Google implemented in my opinion a long-obvious mechanism. Now each developer has the opportunity to sell his online services through an easy and convenient store . In a google blog, I identified the following conditions for adding apps to a store:
Actually develop your business-oriented web service on any platform.
Integrate your application with Google Apps
Add single sign-on technology (eng. Single Sign On - SSO) using OpenID (mandatory) - eliminates additional logins and passwords.
Add various functions and methods of interaction with Google Apps throughGoogle Data APIs(this is already an option) .
In general, nothing complicated, standard procedures. I think potentially this decision can have a great future. And finally, a video presentation from Campfire One: