Hole sellers
"You do not need to sell drills, you need to feed holes."
Business saying.
This article is a trial to look at the iPhone from a different angle.
In just a few years, the phone released by a company that has nothing to do with it, got wildly popular. Why?
Comic comparison with the stone makes you wonder.
Constant announcements of new “killers of icons” are often the only and latest information about them.
What is it that Apple is selling under the guise of an iPhone?
')
Apple sells software.
Even more. Apple sells accessibility, convenience, pleasure from the realization of desires,
Take at least an iPad, for example.
A lot of swearing, a lot of controversy, disappointment, because the iPad will have iPhone OS, not Mac OS X. The inaccessibility of the heap of programs (and features) is upsetting.
so why does the “bad” apple not give us this opportunity?
Maybe because the user will not be able to use these programs without irritation? You draw some complex / small element in Photoshop with your finger ... and close it with it from yourself. You select an item in the menu / put a tick on it and do not see it ...
False alarms ... It infuriates / annoys the user.
And an upset user is a bad business.
The finger-oriented interface is different from others familiar to us.
Necessary new controls, new ways to communicate / work with the user.
We need a completely new OS, new programs ...
Intuitive interface.
"Psychologists have established that the understanding of oral speech occurs as a result of
speech perception and comprehension. Strange words in the text should not be ... "
The interface is the actual language of communication with the device.
If your interlocutor understands half of the words you have said, then from all that he has said he will not understand ... nichrome. If he accepts 90% of the words - he will understand only half.
The same buttons are familiar to us sdetstvo. Therefore, poking a finger at one of them on the desktop is much clearer than making a double-click on the icon.
Infrastructure
How important is the infrastructure for the iPhone OS?
Imagine that there is no Apple App Store, iTutes Store.
Users almost shouted for two years: where are the programs? Give us them!
What is it for an OS without programs ?! ? !!
We need to encourage the development of software: IDE, SDK, ...
But the main hit is the AppStore, the app mall.
no need to hang around the shops and bazaars for hours looking for the right thing.
Supermarket ... two miilyard downloaded applications ...
Blackbery, Android, ay, where are you?
Abstract example
"Well in the city rushing on the car, you can and on the bus, but not that"
Take a computer as a regular user and replace it with Intel on AMD, MSI on Gigabite, nVidea on ATI. double the memory and the hard drive in three. No one [almost] will notice the difference.
Now put Linux instead of Windows, Open Office instead of MS Office, and replace VKontakte with Facebook.
findings
The iPhone is a user-friendly OS and infrastructure and quite a bit of hardware. (about 60 to 30 to 10 IMHO)
Business saying.
This article is a trial to look at the iPhone from a different angle.
In just a few years, the phone released by a company that has nothing to do with it, got wildly popular. Why?
Comic comparison with the stone makes you wonder.
Constant announcements of new “killers of icons” are often the only and latest information about them.
What is it that Apple is selling under the guise of an iPhone?
')
Apple sells software.
Even more. Apple sells accessibility, convenience, pleasure from the realization of desires,
Take at least an iPad, for example.
A lot of swearing, a lot of controversy, disappointment, because the iPad will have iPhone OS, not Mac OS X. The inaccessibility of the heap of programs (and features) is upsetting.
so why does the “bad” apple not give us this opportunity?
Maybe because the user will not be able to use these programs without irritation? You draw some complex / small element in Photoshop with your finger ... and close it with it from yourself. You select an item in the menu / put a tick on it and do not see it ...
False alarms ... It infuriates / annoys the user.
And an upset user is a bad business.
The finger-oriented interface is different from others familiar to us.
Necessary new controls, new ways to communicate / work with the user.
We need a completely new OS, new programs ...
Intuitive interface.
"Psychologists have established that the understanding of oral speech occurs as a result of
speech perception and comprehension. Strange words in the text should not be ... "
The interface is the actual language of communication with the device.
If your interlocutor understands half of the words you have said, then from all that he has said he will not understand ... nichrome. If he accepts 90% of the words - he will understand only half.
The same buttons are familiar to us sdetstvo. Therefore, poking a finger at one of them on the desktop is much clearer than making a double-click on the icon.
Infrastructure
How important is the infrastructure for the iPhone OS?
Imagine that there is no Apple App Store, iTutes Store.
Users almost shouted for two years: where are the programs? Give us them!
What is it for an OS without programs ?! ? !!
We need to encourage the development of software: IDE, SDK, ...
But the main hit is the AppStore, the app mall.
no need to hang around the shops and bazaars for hours looking for the right thing.
Supermarket ... two miilyard downloaded applications ...
Blackbery, Android, ay, where are you?
Abstract example
"Well in the city rushing on the car, you can and on the bus, but not that"
Take a computer as a regular user and replace it with Intel on AMD, MSI on Gigabite, nVidea on ATI. double the memory and the hard drive in three. No one [almost] will notice the difference.
Now put Linux instead of Windows, Open Office instead of MS Office, and replace VKontakte with Facebook.
findings
The iPhone is a user-friendly OS and infrastructure and quite a bit of hardware. (about 60 to 30 to 10 IMHO)
Source: https://habr.com/ru/post/86663/
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