Fresh breath of air for Ubuntu

Hurray, habratovarischi!



After so many years of idleness , the Canonical design team in conjunction with the Art community finally presented their vision of the development of the company's main brand, our almost all beloved Ubuntu!
')
The changes affected literally all areas of the product’s life: the basic principles of the brand’s existence, logos, design themes, etc.

You can check out on the wiki page (carefully, english). Modest translation under habrakat.

Excerpts from the wiki page

"The basis of the new style of Ubuntu is the theme of" Lightness. " We (the design team, the translator's note) developed a conceptual set of visual principles and guidelines that reflect the idea of ​​style, and presented updates to key objects, such as, for example, logos. The new theme will be used starting with Ubuntu 10.04 LTS and will define the look and feel of the system for the next few years. ”

"... In 2009, a small team led by Mark Shuttleworth reviewed the core values ​​of the brand. Based on this work, a set of visual improvements was prepared and agreed upon after discussion and refinement with key members of the Ubuntu Art community. The results of this work are presented here.

Brand values

The key values ​​of the Ubuntu project that we believe in:

• Accuracy. We provide high-quality software, and we prepare it according to exact schedule. Our Debian legacy means that the individual components of our platform are specifically defined and clearly organized. For us, there are no excesses, redundancies or unacceptable losses in Ubuntu. We are a community that works for a prepared product.
• Reliability. We are developing Ubuntu for serious use. It doesn't matter if it is a workstation or work in the “cloud”, we are concerned that Ubuntu is safe, reliable and predictable. Supplied updates for Ubuntu are thoroughly tested. In case of an error, we carefully study it, correct it and do everything to ensure that this does not happen again.
• Cooperation. Ubuntu is the result of the collaboration of thousands of people. These are tens of thousands of free software developers who work on individual components or a combination of them in Debian. We are ready to provide support for everyone who wishes to take part in the development ... and we welcome the contribution of both individual companies and individuals. Our management system confirms with its work that its participation, leadership and problem solving are based on proven contributions to the general work, and not corporate employment.
• Freedom. We try to provide the best free software platform. Our main task is to accelerate the adoption and distribution of free software in order to make it a de facto standard. We appreciate the work of various groups who prefer to use open licensing in joint development. At the same time, we also use a pragmatic approach to business: we suggest using proprietary drivers when we consider that they are a prerequisite for the best PC performance. We want people to love and appreciate free software.

And despite the changes in our brand, freedom and rights remain unbreakable: our global community will have constant access to the resources that are necessary to create and strengthen the key symbols of the brand. We will provide new fonts, images, as well as a set of recommendations along with T-shirts and other needs of our society. As before, we will protect the integrity of the Ubuntu brand and the Ubuntu brand policies. "

These are the news. As for me, so just wonderful! What do you think,% username%?