Report from CEBIT 2010

To tell or read about any exhibition is a thankless task. It’s an exhibition, so that manufacturers and players in any industry can show themselves and see others. This year, according to tradition, we moved our mobile brigade to Germany, to the city of Hannover, to show ourselves and look at others at the world's largest exhibition devoted to information technologies, CEBIT 2010. And traditionally, we publish a photo report, with brief comments, to you could admire the perfect or be surprised at the unusual.

Last year, CEBIT, as it seemed to us, was deliberately bright and “rich”, as if all the exhibitors agreed to ignore the crisis and exhibit for one hundred percent. The exhibition was opened by none other than Arnold Schwarzenegger, "our man in California." The current governor-terminator of the most technologically advanced state fits perfectly into the entourage and attracted a lot of attention of non-profile media to the exhibition.

This year everyone seemed to calm down. There were less loud statements and initiatives, and the very atmosphere of the exhibition, as it seemed to us, became calmer, more measured, and at the same time restrained and businesslike. During the rise, all the attention is focused on business, and the advertising tinsel, which is customary in times of bread, is receding into the background.
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The general partner of the exhibition this year was sunny Spain, a very decent country, but in the IT field it is neutral and imperceptible. Maybe we missed something? But here, it seems, there is also a bit of politics: Spain is now presiding over the European Union, and an all-European event like CEBIT could not be ignored.

If we mention trends, then Green IT, which became almost the motto of last year’s exhibition, in 2010, cloud computing, high-performance systems and open software inevitably added.

All we have seen, of course, is not to be listed, but we’ll be happy to show a little of what we remember.

In the design pavilion, visitors are greeted by frying surfaces. Very surreal.

Such events are not complete without Kaspersky Lab. No matter what anyone says, it's nice to see such a stand at CEBIT.

Network equipment is sometimes served almost as jewelry. There is something in it.

Excellent demonstration of the license plate recognition system: cameras read the numbers of tiny cars on a toy track.

The same track from a different angle.

The arms race has entered a new stage. Now manufacturers of equipment racks for liquid-cooled equipment are storming the top of 40 kW per rack.

Meanwhile, contrary to rumors, AEG has not left the production of electrical equipment and is participating in the exhibition.

Another "data center in the container." This time from AST.

At the exhibition there are amazing names of models, brands and logos.

In the pavilion dedicated to solutions for data centers, the tone is traditionally set by APC.

Rack UNIQLE of our partners, the company Schaefer IT Systems.

In Rittal, whose affairs are now not going as well as they could be, they do not lose their presence of mind and try to rise above the environment.

One of the curiosities of the exhibition: a seemingly real Russian spacesuit at the watch manufacturer’s booth (!) Fortis.

Excellent illustration in favor of redundancy systems.

A wildlife corner with a Motorola base station inscribed into it.

Rare shot: CEBIT desert corner. Usually the whole area is teeming with people.

A prototype of the “moped of the future” from a design competition made on a 3D printer. Despite all the efforts of manufacturers, these useful devices will not be on a par with regular printers.

A mobile surveillance camera with amazing optics constantly rotates and focuses on very distant objects. The impression is very impressive.

Watershed.

Traditional German orchestra in the huge Lowenbrau restaurant. They say it is very similar to Oktoberfest.

A curious design for scanning vintage folios.

One of the original Citrix stands.

Brazil goes to success.

Next to it is Egypt.

From the Free Software Pavilion: OpenOffice and Joomla do not lose ground, and Firefox asks to use open standards.

Modest stand of "felines" Amazon.

Synology products are tagged to our home and office.

A huge and very representative stand IBM.

The company demonstrates that everything is in order, and even spends money on mobile displays moving around the wall.

Apparently, servers are popular.

A "love" for Microsoft, you can not hide.

IBM hardware.

Premise Technology Storage System.

Beautifully illuminated satellite from one of the stands.

At the T-Mobile stand, anyone could try their hand at rock climbing. Hopefully, this is not a metaphor of the process of communication with call center employees.