Tagline rating “TOP-100 leading studios of Russia 2010” started
Hi, Habr! March 1 launched the annual, fifth in a row, Tagline group rating " TOP-100 of the leading Russian studios 2010 ". Under the cut a short story about the information products that will be formed in the process of conducting the rating, and methodology.
But the most important change was the introduction of a new category of project participants. Now (in addition to market players and invited experts), representatives of customer companies will take part in the research and the formation of the rating. Their opinion is decisive in the market, so in 2010 it was decided to conduct a survey and the client audience.
The composition of information products rating
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This year we plan not only to make a common top, but also to form more products for specific market segments, ranging from the price segment to the specialization of companies:
In the 2010 survey, regional ratings will be constructed for the following regions of the Russian Federation and the CIS countries:
Cities of the Russian Federation:
The following indicators are the basis of the methodology for constructing the TOP-100 leading studios of Russia 2010 rating and regional ratings:
Official site of the project - 2010.tagline.ru .
But the most important change was the introduction of a new category of project participants. Now (in addition to market players and invited experts), representatives of customer companies will take part in the research and the formation of the rating. Their opinion is decisive in the market, so in 2010 it was decided to conduct a survey and the client audience.
The composition of information products rating
')
This year we plan not only to make a common top, but also to form more products for specific market segments, ranging from the price segment to the specialization of companies:
- Rating "TOP-100 leading web studios in Russia 2010"
- Ratings by the largest cities of the Russian Federation and the CIS countries
- Ratings by company specialization
- Rating by quality of the projects
- Rating by market player turnover
- Rating distribution boxed CMS
- Rating distribution of hosting providers
- Technology Solutions Rating
- Comprehensive market research report
- > Key market indicators (volume, growth dynamics, number of players, etc.)
- > Profiling of market players (price segments, specialization, distribution by key business indicators)
- > Customer profiling (price segments, project types, needs and expectations)
- > Different cuts and parameter dependencies
- > Comments from market leaders, key customers, external experts
- > Description of the current market situation
- > Description of market trends
- Analytical review of the Russian market for the Western press
In the 2010 survey, regional ratings will be constructed for the following regions of the Russian Federation and the CIS countries:
Cities of the Russian Federation:
- St. Petersburg
- Yekaterinburg
- Novosibirsk
- Chelyabinsk
- Samara
- Kazan
- Vladivostok
- Irkutsk
- Nizhny Novgorod
- Krasnoyarsk
- Rostov-on-Don
- Permian
- Ukraine
- Belarus
- Kazakhstan
The following indicators are the basis of the methodology for constructing the TOP-100 leading studios of Russia 2010 rating and regional ratings:
- Key indicators obtained according to the survey of market participants (turnover of the company in 2009, the number of employees in the staff, the cost of a typical project, the number of completed projects in 2009, the number of projects for large companies and well-known brands, awards at industry competitions, entry into AKAR creativity ratings, etc.)
- Recognition of brands of market players among customers (without prompting and with prompting)
- Having a positive or negative experience of interaction with the web studio at the customer
- Brand awareness of market players among external experts. Expert opinion on the distribution of market leaders.
- The opinion of representatives of web studios about the distribution of leaders in the market (voting for the leaders by the market participants themselves).
Official site of the project - 2010.tagline.ru .
Source: https://habr.com/ru/post/86070/
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