Microsoft acquires aQuantive for $ 6 billion
In today's press release, Microsoft said that the company is acquiring aQuantive for about $ 6 billion to improve its position in the online advertising market.
aQuantive is an agency of digital marketing services and Microsoft hopes that if you purchase 2600 employees, aQuantive will advertise on MSN, Windows Live and Office Live, as well as the Xbox Live gaming platform.
This acquisition occurred only a month later, as Google bought for $ 3.1 billion the largest advertising network DoubleClick.
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Since Microsoft was unable to buy DoubleClick at the time, aQuantive is a very significant acquisition for the company.
Provided that shareholders and regulatory authorities approve the transaction, it will be completed in the first half of fiscal 2008. By the way, for each share aQuantive $ 66.5 will be paid in cash, which is 85% of the premium to the price of the company’s shares at the close of the last trading session - yesterday $ 35.87 was asked for one share.
aQuantive is an agency of digital marketing services and Microsoft hopes that if you purchase 2600 employees, aQuantive will advertise on MSN, Windows Live and Office Live, as well as the Xbox Live gaming platform.
This acquisition occurred only a month later, as Google bought for $ 3.1 billion the largest advertising network DoubleClick.
')
Since Microsoft was unable to buy DoubleClick at the time, aQuantive is a very significant acquisition for the company.
Provided that shareholders and regulatory authorities approve the transaction, it will be completed in the first half of fiscal 2008. By the way, for each share aQuantive $ 66.5 will be paid in cash, which is 85% of the premium to the price of the company’s shares at the close of the last trading session - yesterday $ 35.87 was asked for one share.
Source: https://habr.com/ru/post/8601/
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