Financial Times: companies must play by the rules of Wikipedia
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As if companies did not have enough problems with maintaining their own websites in order - now they also have to take care of their Wikipedia pages.
Wikipedia has become an important part of the company's profile: Wikipedia website regularly appears second or third in the list of search results and for many people it will be the most accessible way to learn about business.
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Companies still avoid interfering with what is said about them on Wikipedia - the global online encyclopedia written and edited by its users - after loud incidents with organizations that have corrected articles about themselves so that they are more supportive. Reputations were tainted as soon as changes were discovered and made public.
Advice on how to conduct such delicate relationships with a website that insists on its independence and neutrality is provided by Lundquist , an Italian communications consultancy.
She conducted a study of how firms are represented on Wikipedia. She made a rating of the world's 500 largest companies in an order that shows how much information is contained in the encyclopedia pages, its presentation and ease of navigation.
Apple is at the top of the list, followed by BT, Nokia, Royal Dutch Shell, Ford and Toyota.
Lundquist offers ways in which companies can improve their Wikipedia profile without the risk of breaking the rules when editing articles about themselves.
She says that the popularity of social media means that it is now vital that organizations play an active role in monitoring what is being said about them; they must follow the rules of openness on Wikipedia; when updating a Wikipedia article, they should leave a note explaining the changes made; and they must participate and assist interested participants in their fields.
“Companies are not recommended to make major significant changes on their own. But users can interact with various groups on Wikipedia to ask for help with their article, ”said Lundquist's council.
As if companies did not have enough problems with maintaining their own websites in order - now they also have to take care of their Wikipedia pages.
Wikipedia has become an important part of the company's profile: Wikipedia website regularly appears second or third in the list of search results and for many people it will be the most accessible way to learn about business.
')
Companies still avoid interfering with what is said about them on Wikipedia - the global online encyclopedia written and edited by its users - after loud incidents with organizations that have corrected articles about themselves so that they are more supportive. Reputations were tainted as soon as changes were discovered and made public.
Advice on how to conduct such delicate relationships with a website that insists on its independence and neutrality is provided by Lundquist , an Italian communications consultancy.
She conducted a study of how firms are represented on Wikipedia. She made a rating of the world's 500 largest companies in an order that shows how much information is contained in the encyclopedia pages, its presentation and ease of navigation.
Apple is at the top of the list, followed by BT, Nokia, Royal Dutch Shell, Ford and Toyota.
Lundquist offers ways in which companies can improve their Wikipedia profile without the risk of breaking the rules when editing articles about themselves.
She says that the popularity of social media means that it is now vital that organizations play an active role in monitoring what is being said about them; they must follow the rules of openness on Wikipedia; when updating a Wikipedia article, they should leave a note explaining the changes made; and they must participate and assist interested participants in their fields.
“Companies are not recommended to make major significant changes on their own. But users can interact with various groups on Wikipedia to ask for help with their article, ”said Lundquist's council.
Source: https://habr.com/ru/post/85787/
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