How to find good keywords and ideas for your articles

One of the most important things you should think about before starting a project is SEO. By optimizing the site content and using the right keywords you can get a large influx of visitors. SEO is a very complex activity, with many tricks. One of the most important moments of this complex is the selection of the correct keywords. We will talk about this.

Although the selection of these words is one of the most important actions, few know how to choose a successful combination to get the best result. Searching for keywords is also very important for PPC (pay-per-click / pay per click) campaigns, because with the right selection of words you can get quite a considerable profit.

Today, in this manual, I'll show you how to find the right keywords using a couple of straightforward combinations. Obviously, we will need some useful tools. In total there will be 5 of them.

First you need a couple of keywords that accurately describe your project. I will take for example the word "design."
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So let's go.

1. The first tool is the Google Flyer . We are looking for what to write articles and notes.

Google is not only the most popular search engine, it can also find the most popular topics and keywords for you. And no matter what you have for the subject. Google's Ferris Wheel is a tool available from the main search page. To find it, click "Show advanced options", and then select "Wonder Wheel" in the list on the left. This tool will show close links with your keywords, and also show a tree of popular topics.

2. The next tool is also from Google - Selection of keywords .

It’s quite a known fact that the Google AdWords system is very powerful and how many people use it. Google also developed a handy tool to help you find the best keywords to run your AdWords campaigns. At the same time, you can use it for the selection of words to your project. The tool has a couple of useful features, but for us the most important is the “selection of displayed columns” that appears after the search. This feature will tell you the average cost per click for each keyword.

Another useful feature is the "Monthly Number of Inquiries Worldwide." It will help you determine how many queries are driven into the search for the keyword you need, thereby showing the most popular words.

3. The next tool is the Word Tracker project.

It’s pretty simple and powerful search tool for relevant keywords. In general, Word Tracker is a free tool, but you can use the premium version, which costs $ 59. However, you must remember that this tool produces results optimized for the United States. And also that he does not accept the characters of the Russian alphabet in the search.

To get the result, drive in a keyword or phrase and press the “Hit me” button. After that we will get a list of the most popular keywords and phrases from search queries, which is what we need. In the right column you will see the number of search queries for each word.

4. The penultimate tool is Keyword Spy .

This tool accepts Russian characters in the search, there are no more countries for analysis, but Russia does not. It is best to use this resource to search for keywords on the content of your project. Another good feature is the ability to use the site for free and search for domains, links and ads.

One more thing - Keyword Spy allows you to see statistics on PPC (pay-per-click) campaigns. I did not see this feature on other search engines for keywords, so it can be useful for those who use the PPC advertising model.

5. And last, but not the worst from this - WordStream .

With a database of more than 1 billion of the most popular keywords, WordStream is a powerful free keyword resource. Thanks to this, it will definitely help you find the right keywords for your content. The site also allows you to export a list containing more than a thousand keywords on the selected topic.

You can also see a list of recommended words and their search tools, created by SEO experts from the SEO Book project. Also on their site there is a video with explanations for finding keywords and their rational use.

And finally

I recommend that you use the search for top content that most search engines have. AOL Hot Searches , Google Trends and Zeitgeist , MSN Search Insider and, of course, Yahoo! Buzz Index .

PS Before you use the resources mentioned in this article, I recommend brainstorming you and writing out a few random keywords that are relevant to the subject of your project. This will help determine the idea of ​​what you need to find.

I decided to translate this article , as I myself recently came across a search for keywords.

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