Why, I believe that RBC is evil?

What does RBC do? Buys online projects. The figure above indicates which large projects this holding is closely affiliated with. Or rather - owns, has exclusive advertising rights and other forms. Dozens of major entertainment blogs, QIP, Fishki.Net, Anecdot.Ru and many other things were bought, millions of investments were mastered very quickly. About buying reported little, all in the shadows, and non-public. The management of the holding promises the development of these projects.



Is this good or bad?

Of course, bad! Before us is an aggressive and destructive monopolization of the industry. Still with a little human face mask. If the FAS exists, then it is not necessary to talk about the benefits of monopolization for all economic agents.



Consider the simplest scheme. The holding buys 5 projects and plants their administrators (former owners) to update the resource for money. What is happening and how does this threaten the industry? How does this affect all participants in the process?

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For holding.

- increase of informational influence in order to suppress competitors and promote their interests.

- the possibility of dictating the price level (dumping, overstating) by accumulating a large number of large projects in their hands.

- cost reduction and profit from projects (positive effect on the scale)



For administrators.

- automation of the exchange, updates (one can update 2 projects at once, with overlapping material)

- internal competition disappears. Who should be better and visited Gosplan.

- little motivation, work for a fixed salary

- attitude to the project is not as reverent as it was before



For visitors.

- lowering the quality of received information

- the same advertising on all sites

- propaganda of the same ideas (elections are approaching, there we will see it in full)

- the fall of the uniqueness and the lack of highlights (all projects for carbon copy)



For advertisers.

- increase in the cost of advertising in order

- overlapping audience

- purchase of advertising through 1 center, lack of competitive offers

- receipt of unreasonable refusal (the holding offers similar services and will not advertise competitors for any money)



For those who managed to maintain independence in this war (for me, for example)

- reduction of opportunities for traffic exchange

- massive harassment by competitors

- increase in revenue from advertising (rising prices in a holding company helps me to raise prices)

- increase advertisers

In principle, for me, everything is good and rosy. Therefore, attempts to slander me and say that I wrote this essay with the aim of pushing through my interests are not quite adequate to reality. I am concerned about the overall situation, fairness and long-term effects.



For the industry as a whole.

- decide for yourself :)



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