WPP Group acquires 24/7 Real Media for $ 649 million
The 24/7 Real Media online advertising campaign will be purchased by the WPP Group for $ 649 million.
The old Internet advertising company, which provided its services to Yahoo and Netscape back in 1994, was founded in the same year under the name Real Media. After a huge number of purchases, she changed her name to the one by which she is now known, and has grown to 20 offices in 12 countries of the world, processing more than 200 billion advertising impressions monthly.
In a statement, 24/7 Real Media’s executive director, David J Moore, said the deal reflects the importance of combining digital broadcasting with an international advertising market.
')
On the market side, Moore is right. Such serious deals determine the growing importance of the online advertising market as a serious player in the international market. Also, this transaction will allow venture capitalists with their investments in advertising campaigners, rejoicing in rubbing their hands, because their investments look much better today than they looked yesterday.
by TechCrunch
The old Internet advertising company, which provided its services to Yahoo and Netscape back in 1994, was founded in the same year under the name Real Media. After a huge number of purchases, she changed her name to the one by which she is now known, and has grown to 20 offices in 12 countries of the world, processing more than 200 billion advertising impressions monthly.
In a statement, 24/7 Real Media’s executive director, David J Moore, said the deal reflects the importance of combining digital broadcasting with an international advertising market.
')
On the market side, Moore is right. Such serious deals determine the growing importance of the online advertising market as a serious player in the international market. Also, this transaction will allow venture capitalists with their investments in advertising campaigners, rejoicing in rubbing their hands, because their investments look much better today than they looked yesterday.
by TechCrunch
Source: https://habr.com/ru/post/8558/
All Articles