Apple - the most reliable brand in 2007

Outlaw Consulting conducted a survey to identify the 15 most reliable brands in the opinion of consumers. Apple was the first.

109 most progressive (it is not clear by what criteria they were chosen) consumers from New York, Los Andeles, San Francisco and Miami were invited to participate in the survey. Each survey participant has compiled a list of companies that they trust and respect, and also provided justifications for their choice. All respondents were aged 21 to 27 years.

Barbara Bylenga, founder of Outlaw Consulting, said: “Our goal was to make a list of companies that inspire confidence among the most progressive young people. In this way, we tried to get a picture of trends that would reflect the tastes of the entire generation. ”
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Apple came first, followed by Ben and Jerry's, Adidas and Red Stripe.

“The respondents showed the greatest sympathy for the company, who do simple things, lead an open and direct struggle in the market, show a spirit of independence, do not try to be“ cooler ”than others and who are guided by the wishes of their consumers, says Bylenga.

Source: Apple Blog