Contextual advertising in the business of Russian companies

Today, Western companies spend up to 30% of their advertising and marketing budgets on contextual Internet advertising. Russian advertisers in a number of business segments are already approaching this indicator. As a rule, these are highly competitive industries with high business margins. To reduce the competitive effect, such companies are the first to test such a model. As payment for the result. In a report at the conference "Managing Audience and Advertising on the Internet - 2007," Alexey Basov already cited the results of the study which segments are already ready for the PPA. First of all, these are, of course, Consulting Services, Education, Holidays and Internet Services, which are ready to spend on attracting a client about 10% of the transaction. At the same time, companies in the Real Estate segment are ready to give only about 1.5% of the transaction for attracting a client, but given the average size of a “check”, 1.5% is a solid investment in marketing.

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