I don’t want to say that Habrahabr is a resource aimed only at making profit using free “content cows”
Points of view…
Returning to the issue of monetization of content on Habrahabr and the use of various models of this process, I propose to read the opinions of our colleagues ...
Sergey Rudnyayev, an advertising and PR specialist on the Internet, believes that social networks "have what an advertiser needs - a clear audience loyal to the project (and therefore loyal to the advertised products) and spending considerable time on the site."
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He is also convinced that many well-known social Internet projects, for example, Habrahabr, will be able to significantly capitalize in the future:
“ I don’t want to say that Habrahabr is a resource aimed only at making profit using free“ content cows ” , but, for example, the fact that you cannot delete your account (at least when I tried do), says that the number of registered users (and possibly all user data) will appear in the commercial offer for the investor / advertiser. I hope that this will not be the case. After all, this is prohibited by the law on personal data . "
Another expert, Vladislav Kochetkov , a spokesman for Finam, also highly appreciates the advertising potential of social networks: "The communities formed within their framework represent interesting target groups for advertisers who have already noticeably intensified in this segment."
In addition, blogs are a good tool for influencing target audiences. According to Vladislav Kochetkov, "... more than 70% of social network revenues in the future will be revenues from the provision of PR services and sponsorship.
In this, for example, Habr has a very good potential. This is a quality product, which, for sure, will be in demand by advertisers.
If we talk about Runet, the potential advertising capacity in the blogosphere now we estimate at 30-50 million dollars a year. Another thing is that for various reasons this potential has not yet been realized . ”Moreover, these reasons, he believes, lie to a greater degree outside the Internet.
Returning to the issue of monetization of content on Habrahabr and the use of various models of this process, I propose to read the opinions of our colleagues ...
Sergey Rudnyayev, an advertising and PR specialist on the Internet, believes that social networks "have what an advertiser needs - a clear audience loyal to the project (and therefore loyal to the advertised products) and spending considerable time on the site."
')
He is also convinced that many well-known social Internet projects, for example, Habrahabr, will be able to significantly capitalize in the future:
“ I don’t want to say that Habrahabr is a resource aimed only at making profit using free“ content cows ” , but, for example, the fact that you cannot delete your account (at least when I tried do), says that the number of registered users (and possibly all user data) will appear in the commercial offer for the investor / advertiser. I hope that this will not be the case. After all, this is prohibited by the law on personal data . "
Another expert, Vladislav Kochetkov , a spokesman for Finam, also highly appreciates the advertising potential of social networks: "The communities formed within their framework represent interesting target groups for advertisers who have already noticeably intensified in this segment."
In addition, blogs are a good tool for influencing target audiences. According to Vladislav Kochetkov, "... more than 70% of social network revenues in the future will be revenues from the provision of PR services and sponsorship.
In this, for example, Habr has a very good potential. This is a quality product, which, for sure, will be in demand by advertisers.
If we talk about Runet, the potential advertising capacity in the blogosphere now we estimate at 30-50 million dollars a year. Another thing is that for various reasons this potential has not yet been realized . ”Moreover, these reasons, he believes, lie to a greater degree outside the Internet.
Source: https://habr.com/ru/post/8431/
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