AdMe is going to conquer the world

One of the most popular advertising projects in runet - AdMe.ru has reached the global level by introducing the English-language advertising website Advertolog.com .

The new project is aimed at all English-speaking countries and is dedicated to the best global advertising, including the best Russian advertising to enhance the prestige of Russia in the eyes of Western advertisers. The site is positioned as an "archive of advertising works", having at its disposal an extensive encyclopedia of creativity, which was collected over five years on AdMe.ru.

“The English project has grown organically from all that we have been doing within the framework of AdMe.ru for many years. Having gained some experience, we came to the conclusion that our product can be competitive at the global level. The reason for this is in the format of the publication: we specialize in works, not news. Creative is international, ”says the head of AdMe.ru marat Marat Mukhametov.
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It is quite possible that subsequently the agglomerate archive will grow into the online media: “If review articles of the best works are interesting for the daily audience, we will strive for this,” says Marat. - “It is possible that it is better to read on AdAge.com , while we have to look. While we are like blind kittens who have come to the new world: we are sensing the desires of the audience. We are still far from the project from which Frederic Begbeder will cry with boiling water. ”

Does the project have strong competitors with which you are going to fight or which are you targeting?

Unlike Russia, in the West - hundreds of projects about advertising. An incredible number of sites provides materials on a variety of topics - free and paid, large media holdings and single bloggers from Bahrain. The free archives segment is probably the easiest way to take the first steps, being on a different continent from the main target audience.

How do you evaluate the prospects of the project? Let's say what attendance is expected in six months or a year?

While creating the project, we thought that if in China they found out about our site and put a link to some not very visited blog with an audience of a couple million people, we just won't stand it :) While there is a good trend, the project has reached the level of 2500 views per day for the first week.