Apple may trade Google for Bing
The collaboration between Apple and Microsoft is infrequent, but nevertheless it has taken place repeatedly. For example, Apple optimized iTunes for the Windows operating system, and Microsoft released versions of its Office suite that are compatible with OS X.
And now these two companies are once again negotiating, this time about the possibility of installing Bing.com as a main search engine on the Apple iPhone. Now the default search on the iPhone is Google. The search giant pays Apple $ 100 million a year for this.
Apparently, Microsoft have the opportunity to offer a larger amount.
But it's not just about the money. The iPhone-Google contract was made even before the device itself was released in 2007, while Google and Apple operated in complementary areas. Also, both companies worked together to improve the services of Google Maps and Youtube, so that they work better on the then new iPhone. However, now, when Google announced the release of its Nexus One, Steve Jobs’s company quite naturally sees Google as a competitor. Microsoft does not participate in this confrontation.
Microsoft also has many reasons for wanting to make a deal with Apple. According to the latest data, 86% of mobile searches are preferred by Google, and only 11% by Bing. If the transaction takes place, the situation will significantly improve in favor of Microsoft.
')
None of the parties has made official comments yet.
PS It scares me. A man from the Czech Republic shared this news with me by throwing a link to Tom's Guide, which refer to Business Insider, which in turn quotes BusinessWeek. And now I do not know, post this topic in the blog of Apple, Google or Microsoft. Globalization to her.
And now these two companies are once again negotiating, this time about the possibility of installing Bing.com as a main search engine on the Apple iPhone. Now the default search on the iPhone is Google. The search giant pays Apple $ 100 million a year for this.
Apparently, Microsoft have the opportunity to offer a larger amount.
But it's not just about the money. The iPhone-Google contract was made even before the device itself was released in 2007, while Google and Apple operated in complementary areas. Also, both companies worked together to improve the services of Google Maps and Youtube, so that they work better on the then new iPhone. However, now, when Google announced the release of its Nexus One, Steve Jobs’s company quite naturally sees Google as a competitor. Microsoft does not participate in this confrontation.
Microsoft also has many reasons for wanting to make a deal with Apple. According to the latest data, 86% of mobile searches are preferred by Google, and only 11% by Bing. If the transaction takes place, the situation will significantly improve in favor of Microsoft.
')
None of the parties has made official comments yet.
PS It scares me. A man from the Czech Republic shared this news with me by throwing a link to Tom's Guide, which refer to Business Insider, which in turn quotes BusinessWeek. And now I do not know, post this topic in the blog of Apple, Google or Microsoft. Globalization to her.
Source: https://habr.com/ru/post/84126/
All Articles