New PR rules. How to develop a press release preparation strategy to reach the consumer
PRWeb presented to all Internet users a copy of the e-book of David Mirman Scott (David Meerman Scott) “The New Rules of PR”, which I, in turn, give you, dear colleagues in the Russian translation (!).
The book quickly made a noise in the world Internet. Tens of thousands of electronic copies were downloaded in English.
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The author reveals the strategy of the pr-campaign, which will allow to reach buyers directly.
Your company will be successful if it knows “New Marketing and PR Rules: How to use news bulletins, blogs, podcasts, viral marketing and online media to immediately contact consumers on the Internet — and this is not about technology, how much about people. ”David Mirman Scott, in his amazing“ New marketing and PR rules ”goes beyond just technology, and explores the“ communication skills ”of the Network as having an impact on people. He outlined the essence of the rules, showing how to implement these "techniques" with maximum efficiency. And he does it, based on real-life examples, and in a charming style (so catchy!).
A full translation of the book will be posted on my blog at Mira Smurkov's Blog . You can now subscribe to its update. Starting today, every day I have 1 chapter (I can’t post it right away, because I am cleaning up the translation to a professional one).
If Habrahabr allows, then the translation of this book in chapters will be posted here.
The book quickly made a noise in the world Internet. Tens of thousands of electronic copies were downloaded in English.
')
The author reveals the strategy of the pr-campaign, which will allow to reach buyers directly.
Your company will be successful if it knows “New Marketing and PR Rules: How to use news bulletins, blogs, podcasts, viral marketing and online media to immediately contact consumers on the Internet — and this is not about technology, how much about people. ”David Mirman Scott, in his amazing“ New marketing and PR rules ”goes beyond just technology, and explores the“ communication skills ”of the Network as having an impact on people. He outlined the essence of the rules, showing how to implement these "techniques" with maximum efficiency. And he does it, based on real-life examples, and in a charming style (so catchy!).
A full translation of the book will be posted on my blog at Mira Smurkov's Blog . You can now subscribe to its update. Starting today, every day I have 1 chapter (I can’t post it right away, because I am cleaning up the translation to a professional one).
If Habrahabr allows, then the translation of this book in chapters will be posted here.
Source: https://habr.com/ru/post/8387/
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