One more step to magazines and newspapers in electronic format

Not so long ago, it was discussed at Habré why the paper press has not yet died and what prevents it from being replaced with modern electronic formats. Among other authors, I was noted with a comment , one of the theses of which was the absence of an optimal gadget in the market at the moment that could replace paper.
So, in addition to the recent innovations that can claim this title, Mag + has appeared.
What is extremely remarkable is the brainchild of the famous Scandinavian publishing house Bonnier, and not at all the "iron" companies or sellers of someone else's content. This is how publishers see one and alternative media options for their content.