Internet users choose online and buy offline
Most Internet vendors choose goods online, but prefer to buy in offline stores. These are the results of a study conducted by Accenture .
67% of respondents said they purchase goods at “real” points of sale, while 69% conduct preliminary online exploration, figuring out everything about a future purchase. 68% deal with price comparisons, and 58% find out exactly where the goods can be purchased.
Only 13% of respondents believe that the Internet does not help shopping.
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via ZDNet
67% of respondents said they purchase goods at “real” points of sale, while 69% conduct preliminary online exploration, figuring out everything about a future purchase. 68% deal with price comparisons, and 58% find out exactly where the goods can be purchased.
Only 13% of respondents believe that the Internet does not help shopping.
')
via ZDNet
Source: https://habr.com/ru/post/8320/
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