N Building: QR code building

QR codes are gradually entering our lives: someone will print on a T-shirt, someone will write on their own car. But the Japanese, for whom it is customary to consider such a code from a magazine as a phone to enter the advertiser's site, decided to build a whole building, with a QR code in its entire facade. The solution is beautiful and functional: having considered the code as your phone, you immediately get to the site containing up-to-date information about the goods of the stores in the building.
But that's not all: with a special application for the iPhone, the building turns into an animated picture, where you can read visitors' tweets (search by GPS tag), view information about stores, download discount coupons, etc.
The building opened on December 15 last year, near Tochikawa Station in Tokyo. Will be in Japan, do not forget to see the new attraction!


Video: vimeo.com/8468513
It seems the official site: http://www.sonasphere.com/blog/?p=1288#english