Watch advertisements - drink drinks

A thirsty Japanese will soon be able to drink coffee or another soft drink, either at a reduced price or not at all - for this you will first have to watch a 30-second commercial on a vending machine.

Apex vending machine operator plans to offer next month a new service for advertisers who are ready to pay a portion, or the full cost of the drink.

Apex has 35,000 vending machines throughout Japan that sell drinks in paper cups, mostly for prices ranging from 60 cents to $ 1 a glass.
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The idea is that during the preparation of the drink (and this is about 30 seconds), a commercial will be shown, after which the drink will be poured into a glass, on which the advertisement will also be placed

Apex spokesperson said the company will choose the locations of vending machines that best suit advertisers.