MP3 creators challenge Apple iTunes

The creators of MP3 earned a lot of money: a German startup turned out to be extremely commercially successful. They receive deductions from almost every player and mobile phone sold in the world. But entrepreneurs decided not to stop there and try their luck again in the same area. Karlheinz Brandenburg (Karlheinz Brandenburg), one of the owners of the patent for MP3, has invested part of the earnings in the creation of another music format, reports the BBC.

The new technology MusicDNA involves the inclusion of additional information in music albums: text, videos, photos, updated blogs, twitter feeds, etc. This is about the same idea of ​​interactive multimedia albums as Apple’s iTunes LP (Cocktail). It is difficult to say how the Germans are going to survive in competition with iTunes, but they have their own trump cards up their sleeve.

The highlight of MusicDNA will be the built-in automatic music classifier by 14 parameters, including rhythm, tone, mood, “color”, hardness, aggressiveness, etc. (hence the name of the format). That is, you can automatically categorize your music collection according to the tempo and mood of the music, or, for example, create a playlist in order of increasing drum weight.


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The maximum size of a MusicDNA file is 32 GB, the format will be backward compatible, that is, playable on modern MP3 players. No new audio codecs in MusicDNA are planned.

Another interesting feature is network support, that is, automatic update of content via the Internet (of course, if purchased legally). A beta version of the web service will appear in the spring. Now the closed testing continues.

The development and promotion of MusicDNA will deal with the company Bach Technology . They announced their plans at the MIDEM 2010 music conference, which ended yesterday. An interview with the executive director of Bach Technology can be viewed here .