Google almost caught up with Yandex (according to comScore)
Perhaps the Russian Google is not as losing to Yandex as we used to think. If you believe the latest statistics from comScore , then these two companies in December 2009 had a quite comparable in size audience of users: 22.7 million and 19.7 million Russians. The top three Russian sites also include Mail.ru with 21.7 million.
And this is despite the fact that all the counters, like LiveInternet, consistently show Google’s share within 34%, while Yandex’s has about 48% ( here’s LI statistics ). The difference is much more significant. What is the secret?
The secret is that comScore considers transitions not only to the sites of the Runet, but also to English-language resources. Almost no one goes there from Yandex, and Google is in this business a tool familiar to Russians. That is why the rating of the Russian audience is so different for comScore and LiveInternet.
The second “secret” in the methodology of comScore (according to comScore Europe’s senior business development manager, comScore Osnat Zarecki):
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The company selected in Russia more than 20 thousand unique users who represent the entire population of the country over 15 years of age. These users have a special program installed on their computers that tracks human behavior on the Web.
As you know, most other statistical companies use counters.
If Google’s audience looks surprisingly large, then comScore’s statistics have another interesting figure - Odnoklassniki’s audience. In the same December 2009, it amounted to only 9.6 million people. For comparison, according to the alternative statistical service TNS, in November the monthly audience of this network exceeded 14 million people.
The Google offensive on the Russian market is even stranger, given the recent good progress made by Yandex. For the year, Yandex reached the 7th place among the search engines in the world, overtaking Facebook (!) And showing an increase of 91% in December 2008 - December 2009. The number of searches from Yandex has increased from 992 million to 1.9 billion per month, and this is the best indicator among the top ten search engines on the Internet. For comparison, Bing handles 4.1 billion requests per month (by the way, in terms of progress, it ranks second after Yandex from 70%).
If you go back to comScore statistics, there are other interesting resources in the Top-20 of the most popular Russian sites, including BitTorrent, Depositfiles.com, and Torrents.ru. Facebook with 1.2 million Russians did not take the lead, but according to experts, they already started selling banner ads specifically for the Russian audience, and the demand for it immediately exceeded the supply.
via "Kommersant"
And this is despite the fact that all the counters, like LiveInternet, consistently show Google’s share within 34%, while Yandex’s has about 48% ( here’s LI statistics ). The difference is much more significant. What is the secret?
The secret is that comScore considers transitions not only to the sites of the Runet, but also to English-language resources. Almost no one goes there from Yandex, and Google is in this business a tool familiar to Russians. That is why the rating of the Russian audience is so different for comScore and LiveInternet.
The second “secret” in the methodology of comScore (according to comScore Europe’s senior business development manager, comScore Osnat Zarecki):
')
The company selected in Russia more than 20 thousand unique users who represent the entire population of the country over 15 years of age. These users have a special program installed on their computers that tracks human behavior on the Web.
As you know, most other statistical companies use counters.
If Google’s audience looks surprisingly large, then comScore’s statistics have another interesting figure - Odnoklassniki’s audience. In the same December 2009, it amounted to only 9.6 million people. For comparison, according to the alternative statistical service TNS, in November the monthly audience of this network exceeded 14 million people.
The Google offensive on the Russian market is even stranger, given the recent good progress made by Yandex. For the year, Yandex reached the 7th place among the search engines in the world, overtaking Facebook (!) And showing an increase of 91% in December 2008 - December 2009. The number of searches from Yandex has increased from 992 million to 1.9 billion per month, and this is the best indicator among the top ten search engines on the Internet. For comparison, Bing handles 4.1 billion requests per month (by the way, in terms of progress, it ranks second after Yandex from 70%).
If you go back to comScore statistics, there are other interesting resources in the Top-20 of the most popular Russian sites, including BitTorrent, Depositfiles.com, and Torrents.ru. Facebook with 1.2 million Russians did not take the lead, but according to experts, they already started selling banner ads specifically for the Russian audience, and the demand for it immediately exceeded the supply.
via "Kommersant"
Source: https://habr.com/ru/post/81899/
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