Evolution of company logos after the merger

A merger is the merger of two companies into one, and it can create a problem for both participants in the merger: “Whose name and logo to use?”. Some create a brand new brand with a new logo, while others take on a bit from both brands. In this article, you will see the logos of 20 companies before and after the merger. And you can notice the influence or even whole elements of old logos in their new “colleagues”.

ABInbev

Anheuser-Busch Inbev is the largest brewing company in the world with almost 25% of the global market, and it is also one of the five largest consumer goods companies. On November 18, 2008, the merger of Anheuser-Busch and InBev ended, creating the Anheuser-Busch InBev. This company is the very people who produce such beer as Stella Artois, Beck's and Budweiser.
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Citi

Citigroup Inc. - The main financial services corporation in the United States, based in New York. Citigroup was created after one of the largest mergers in history: the banking giant Citicorp and the financial conglomerate Travelers Group on April 7, 1998. Citigroup now has the world's largest financial services network with coverage in 140 countries and nearly 16,000 offices around the world.

Wachovia

Wachovia provides a wide range of banking, asset and capital management services, as well as corporate and investment services. It is one of the largest financial service providers in the United States.

Wachovia Corporation was created by merging the remnants of the old Wachovia Corporation and First Union Corporation. First Union is considered a buyer in a transaction with Wachovia, although this transaction was structured as a merger of equals, moreover, the combined company retained the name “Wachovia”.

Bank of america

The Bank of America Corporation is the largest bank holding in the United States by assets and the second largest bank by market capitalization. The purchase of BankAmerica by NationsBank was the largest bank acquisition at the time. Although the transaction was technically a purchase by BankAmerica, it was structured as a merger with NationsBank.

JPMorganChase

JPMorgan Chase is one of the oldest financial services firms with offices in 60 countries. This company is part of the Big Four banks of the United States, which also includes Bank of America, Citigroup and Wells Fargo. JPMorgan Chase and its current structure are the result of a merger of several large banks over the past decade, including Chase Manhattan Bank, JP Morgan & Co., Bank One, Bear Stearns and Washington Mutual.

Verizon

Verizon is an American telecommunications company. Bell Atlantic bought GTE on June 30, 2000 and was renamed Verizon Communications Inc. And it has become one of the largest mergers in the business history of the United States.

ExxonMobil

ExxonMobil is an American oil and gas corporation. It is a direct descendant of John D. Rockefeller’s Standart Oil Company. ExxonMobil was established on November 30, 1999 by the merger of Mobil and Exxon. Now ExxonMobil is the world's largest publicly traded company, measured by market capitalization.

Arcelor

Arcelor was the largest steel producer in terms of turnover and the second largest in terms of production in 2004. The company was created through the merger of Usinor (France) and Arbed (Luxembourg) in 2002. Now Arcelor is part of Arcelor Mittal.

Sprint

Sprint Nextel Corporations is a telecommunications company based in Overland Park, Kansas. This company was formed in 2005 by buying Nextel Communications by Sprint. Sprint now has 48 million customers and this makes it the third largest wireless telecommunications network in the United States after AT & T Mobility and Verizon Wireless.

SquareEnix

SquareEnix is a Japanese video game publisher. He is best known for his series such as Dragon Quest, Final Fantasy and Kingdom Hearts. The company was created by a merger between Square Co. and Enix Corporation.

GDFSuez

GDFSuez is a French energy company operating in the production and distribution of electricity, natural gas and renewable energy sources. The company was formed by the merger of Gaz de France and Suez on July 22, 2008.

Chevron

Chevron Corporation is an energy company headquartered in San Ramon, California, USA. This company operates in more than 180 countries and deals with all aspects of the oil and gas industry.

Standard Oil of California (SoCal) and Gulf Oil made their merger in 1984, and this, as you can see, is the largest merger in history at the time. Due to antitrust regulation, SoCal lost many of the “daughters” of Gulf, sold some gas stations and a Gulf refinery in the eastern United States. Then SoCal changed their name to Chevron Corporation.

Commerzbank

Commerzbank is the second largest bank in Germany, after Deutsche Bank. The bank is most active in deposits, retail banking and mortgages. The company's headquarters is located in Frankfurt, Germany. Commerzbank was formed by merging Dresdner Bank and Commerzbank, keeping the name Commerzbank.

Centurylink

CenturyLink was created by merging Embarq and CenturyTel on July 1, 2009. It is one of the four largest telephone service providers in the United States and the largest independent Internet provider, serving customers in 33 states and providing local and long-distance telephony services, as well as high-speed and wireless data transmission for private and corporate customers.

Alcatel lucent

Alcatel-Lucent is a large telecommunications corporation headquartered in Paris, France. This company provides telecommunications services to providers, businesses and governments around the world, allowing them to transmit voice, data and video. Alcatel-Lucent has offices in more than 130 countries. This company was formed on December 1, 2006 as a result of the merger of Alcatel and Lucent Technologies.

Statoil

Statoil ASA is a Norwegian state-owned oil company established after the merger of Statoil with the oil and gas division of Norsk Hydro. This company is the largest by revenue in the Scandinavian region. The company has manufacturing operations in thirteen countries and retail operations in eight.

SanofiAventis

Sanofi-Aventis is a Paris-based multinational pharmaceutical company, the fourth largest in the world in terms of sales. The company is engaged in research and development, production and marketing of pharmaceutical products for sale mainly on prescription of doctors, but it also develops medicines for sale without a prescription. The company was formed on August 20, 2004 through the merger of Sanofi-Synthelabo and Aventis.

Lufthansa

Lufthansa is the largest passenger airline in Europe. The name of this company consists of “Luft” (the German equivalent of the word “air”) and “Hansa” (the name in German of the “Hanseatic Union” - the most influential trade group of the Middle Ages). It was formed on January 6, 1926 in Berlin, after the merger of Deutsche Aero Lloyd (DAL) and Junkers Luftverkehr and was named Deutsche Luft Hansa Aktiengesellschaft, the current short name Lufthansa received only in 1933.

Aviva

Aviva is the largest British insurance company, one of the five largest insurance companies in the world, and also ranked second in Canada, working there under the name Aviva Canada. Aviva is a leader in life and retirement insurance in Europe and has offices in 28 countries. The company was created by the merger of Norwich Union and CGU plc.

PricewaterhouseCoopers

PricewaterhouseCoopers is the world's largest international network of firms offering professional consulting and auditing services. It was created in 1998 through the merger of two London companies: Price Waterhouse and Coopers & Lybrand. PricewaterhouseCoopers is a member of the Big Four audit firms along with KPMG, Ernst & Young and Deloitte Touche Tohmatsu.