"Business in the Information Society" - in Moscow and Samara

For the past five years, I have been closely watching changes in society, new technologies that are changing it, and all sorts of “social marketing,” “new media,” etc., including. Habr helps me a lot with this.

I have a clear confidence that in the next 10 years the world will change a lot. And these changes will affect the business. Yes, so affected that many of the stone on the stone will not remain. As a matter of fact, I do not consider a crisis a crisis either. For me, this is a welcome start for change.
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I work in marketing, do business consulting, create brands. I was not used to keeping knowledge of Koscheo death, so I share them.

With the support of the AIBEc Business School (MBA) in Moscow (February 1) and the New Reagents TO in Samara (January 30), I will give a lecture. About what “information society” is and what needs to be changed in business today, so as not to be out of business already tomorrow.

I invite.

Detailed program under the cut.



Applied Aspects of the “Information Society” Concept

• A few words in defense of futuristic predictions
• What is the “information society” and when will it come?
• Web services, electronic document management, online business;
• The end of the era of consumption;
• The end of the era of traditional media: electronic journals, non-linear television and information on demand;
• Digitally Native People - who are they?

Information is everything.

• The main problem of the “hybrid society” (transitional stage between the consumer society and the information society)
• Data mining and use of accumulated information
• How to make the information you lose every day bring your business income?

Basics of sales and competition in the information society

• Standardization of quality
• Change in consumer motivation
• How to compete if the price, quality and representation are the same for everyone?
• Tryvertising
• Paid service - free product
• No alternative sale in exchange for services
• Fractional segmentation of the brand portfolio

Business models for the near future

• Brand-based business
• "Invisible" service business
• New generation content production and monetized social networks

Marketing and Management in the Information Society

• What is needed to create a tangible brand?
• Peter Drucker was right
• Lifestyle marketing and trendsetting
• Branding needs and the swine flu epidemic
• Socialization of brands in practical examples
• Social branding - how to create a brand that people don’t want to give up
• The phenomenon of branded culture is another reason to draw up strategic plans for 20 years.
• Context branding or why do corporations create free media?
• From corporate culture to brand religion
• Applied sound identification basics
• Scent identification and aroma navigation

The future of advertising, identification and the entertainment industry

• 20 years ago
• Three-dimensional and holographic television
• Brand Interface
• Advertising and advertising media of the future
• Theory of convergence in the information society
• Interior design of the virtual space
• 4D advertising

Where and when?

Samara
January 30, 2010, Saturday, from 12-00 to 16-00
With the support of the project "New Reagents" (studio Blackbox.ru)
In the gallery "New Space" (Samara Regional Universal Scientific Library on Osipenko str., First floor).

Moscow
February 1, 2010, Monday, from 19-00 to 22-00.
With the support of the company “Contact-Expert” and The American Institute of Business and Economics (AIBEc).
In the audience of the American business school AIBEc: Bolshaya Semenovskaya, 38 (MSTU MAMI building).

As part of the master class, there will also be a presentation of the book “Branding and Identification of the Present and the Future” by Yaroslav Trofimov.

The cost of participation in the master class - 1 000 rubles.