The iPod is a bottle of vodka!

The idea came here that the iPod of all stripes became a bargaining chip and universal material reward for consumers / users / participants. It is difficult to find a quiz and other promotional action, where he would not be played or donated. Also, it is used everywhere (and successfully) to attract users in the form of a freebie (remember the same vkontakte.ru or fakultet.ru). I remember that in the recent offline past there was a bottle of vodka in the place of iPod'a :)
And who else knows the modern bottle replacements?