CES: Boom reader? Rather, boomie
Yes, indeed, the current Consumer Electronics Show in Las Vegas will be filled with readers. Consumers rush for the Kindle and similar devices for reading books. This spurred a lot of companies to develop their own readers.
Yes, indeed, CES issued a forecast on Tuesday that the global supply of readers would double in 2010, and double again by 2012. And by 2014, the reader market will reach 16 million, or, roughly speaking, will increase 8-fold compared with 2009 of the year.
But wait! Let's see. A market of 16 million devices? Compare it with a handheld device market of 1.1 billion devices. This will be a market that is less than 2% of the mobile phone market. Or suppose each of the 16 million devices will be sold for $ 200, which will be about $ 3 billion. This, of course, not a trifle, but in general for the consumer electronics industry as a mosquito bite. Oh yes, we did not take into account the cost of content here, but that’s not the point. The bottom line is that even if the CEA forecast is at least somewhat credible, not many will be able to profit from the creation of reading devices.
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And a couple of nuances. First: there are already plenty of prototypes and models, some reading rooms will become obsolete even before the sale. And second, in any case, all the rules on the market can be rewritten when Apple announces its tablet at the end of this month.
Yes, indeed, CES issued a forecast on Tuesday that the global supply of readers would double in 2010, and double again by 2012. And by 2014, the reader market will reach 16 million, or, roughly speaking, will increase 8-fold compared with 2009 of the year.
But wait! Let's see. A market of 16 million devices? Compare it with a handheld device market of 1.1 billion devices. This will be a market that is less than 2% of the mobile phone market. Or suppose each of the 16 million devices will be sold for $ 200, which will be about $ 3 billion. This, of course, not a trifle, but in general for the consumer electronics industry as a mosquito bite. Oh yes, we did not take into account the cost of content here, but that’s not the point. The bottom line is that even if the CEA forecast is at least somewhat credible, not many will be able to profit from the creation of reading devices.
')
And a couple of nuances. First: there are already plenty of prototypes and models, some reading rooms will become obsolete even before the sale. And second, in any case, all the rules on the market can be rewritten when Apple announces its tablet at the end of this month.
Source: https://habr.com/ru/post/80840/
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