Smartphone Google Nexus One failed sales

In the first seven days, only 20,000 Nexus were sold in the States - 80 times worse than the iPhone 3GS (1.6 million) and 12 times worse than the Motorola Droid (250 thousand) in the same time.

Experts say that the main role in the failed start of the pipe was played by the injection of consumer hysteria. A potential user hoped to get such a smartphone, which has no analogues on the market, and instead acquired a good, but quite ordinary mobile phone. The revolution, as was the case with the release of the iPhone did not happen - the Nexus One is essentially no different from its counterparts.

The second reason is the poor choice of the mobile operator. Verizon, which advertised the Motorola Droid, has invested nearly $ 100 million of its own funds in promoting the model. T-Mobile, on the other hand, did not conduct a sensible advertising campaign for the Nexus One, considering that the Google brand is in itself a good advertisement.
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To heaps, again, about glitches with 3G and poor-quality technical support work ... In general, the graphics speak for themselves.



via wired.com