Attack of advertising widgets

Widgets — miniature web applications that can be personalized, customized, and added to any site — are inherently ideal for delivering ads. It seems that the advertising industry is beginning to understand this. Google has already begun testing advertising gadgets . And she is far from the only one who begins to exploit this interesting idea.

Already there are services like boobox and AuctionAds , which provide such a service: adding ads to the site through widgets. Last week, even the eBay site announced that exporting listings via widgets is now available.

In addition to the above, some more services will soon enter the market, delivering advertising through widgets. This is a company Tumri , which recently announced the platform Tumri Publisher, as well as Mpire , the announcement of which is expected this week.

The Tumri Publisher platform ( review ) enables users to comprehensively customize the Javascript ad widget (a flash widget is coming soon) to advertise specific products on their website for an affiliate program or other reward. A sample of such a widget, the so-called AdPod - in the screenshot to the left. You can see a drop-down menu in which you can select a category of computers.
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The company already has direct contracts with two dozen online stores, such as Overstock, Walmart and Shop.com, to advertise their products. Most advertisers pay in case the advertising link was not only a transition, but was a purchase of goods.

Tumri shares advertising profits in the proportion of 50 to 50, but large sites promise to increase the percentage to 70%.

via TechCrunch