Daniel Pink is the author of books and articles on the modern approach to business. On one of his books somehow already written on Habré .
In this short talk, Daniel talks about how the carrot method works only to motivate routine work. And for areas of activity that require creativity, not only does not bring benefits, but also makes the work less effective. He offers new methods of motivation, which made possible the emergence of products such as Wikipedia and Google Mail. And applying these methods in the future may be able to make the world a little bit better.