The well-known podcaster rosnovsky created an entry on his blog and wrote a tweet in which he called for retelling literary works on twitter in 132 characters, taking into account the hashtag # lit140 . What caused the explosive growth in popularity of the new hashtag. Some users remained puzzled that the movement embraced Russian twitter. During the day, the tag was the first in the rating of Russian hashtags, overtaking such tags as #sledui and #ru_ff. ')
At the time of writing the article, the tweets with the # lit140 tag were already 592 and their number continues to increase. The results of creativity can be read live or favorites in LJ .
Quote from the report on NTV
In the West, it is already generally accepted that Twitter is changing the language itself, and even the way of thinking. Laughing at his tendency to simplify and reduce, they even adapted famous literary works. For example, “Ulysses” by D. Joyce fit in 140 characters: A man wanders around Dublin. We learn about every little thing in his daily routine. He may be tweeting too much on Twitter.
If it goes on like this in Russia, then soon the War and Peace volumes will not be needed. For example: “A big family, going through a war with Napoleon, everyone falls in love, changes, some die, everything ends well”. Why, to what, in the era of Twitter, all these unnecessary details?
There is no doubt that in the new year, Twitter will continue its victorious march through Russia both as a way to chat, and as a mass medium, including official. After all, even the main blogger of the country got this microblog. As once at Odnoklassniki, the fame of Twitter is spreading from mouth to mouth.
It is interesting that the first one to use the tag # lit140 was the Portuguese blogger agranado, who wrote in the translation into Russian "The great book begins with less than 140 characters # lit140", but his idea was not supported by the broad masses of twitter users in Portugal.